Job Description
Head of Social Media
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Full time, based in Farringdon, London (4 days/week, 1 day from home)
Ascend Media is a global luxury publishing group that produces Elite Traveler, Spear’s, and The World of Fine Wine. Across travel, wealth, and wine, we serve highly engaged ultra-high-net-worth audiences through best-in-class editorial, events, and digital experiences. Under the leadership of our Managing Director - Lifestyle and Chief Brand Officer, we are embarking on an exciting period of growth and innovation.
We’re seeking a strategic and brand-savvy Head of Social Media to lead and grow our social media presence across our brands. This is a pivotal role for someone with a sophisticated editorial eye, deep understanding of the social landscape, and the ability to translate brand vision into impactful daily engagement.
Focus: Strategy, video-first content, influencer network, dark posts, analytics, and campaign execution across all brands
Key responsibilities:
- Develop and execute tailored social media strategies for Elite Traveler, Spear’s, and The World of Fine Wine and Ascend Media
Lead on identifying trends, opportunities, and innovations that align with brand and business objectives
Lead content planning and scheduling, developing integrated content calendars aligned with editorial, marketing, events, and commercial teams
Work with our AI engineers to create cutting edge social media innovations that are pioneering in market
Translate editorial features, brand moments, and events into platform-native, high-impact content
Concept and commission original series, franchises, or recurring formats tailored to each brand (e.g. Reels series for Elite Traveler, LinkedIn video spotlights for Spear’s)
Collaborate closely with video producers, designers, and editorial leads to deliver premium visual output
Analyse performance metrics and audience insights to optimise content and drive KPIs (engagement, growth, CTR, reach)
Drive platform growth through smart use of formats: Reels, TikTok, YouTube Shorts, LinkedIn video, etc.
Manage a social content calendar with strong emphasis on social-first storytelling
Build platform-specific content strategies (IG vs LinkedIn vs TikTok vs Threads/X)
Collaborate with editorial to ideate content from feature development stage onward (i.e. "what’s the hook for social?")
Manage paid strategy and dark posts for sponsored or white-label campaigns
Analyse performance data to optimise content, timing, format, and boost strategy
Identify and manage creator/influencer collaborations to expand reach
Guide and develop junior social staff or freelancers
Skills and experience:
- Demonstrated experience (preferred 5+ years) in a social role with proven growth results and campaign delivery
Deep knowledge of paid social/dark posting and creator strategy
Strong visual and video instincts; ideally familiar with luxury, wealth, and/or travel sectors
Comfortable with analytics tools
Strong editorial and storytelling instincts, with a creative eye for social hooks and visual pacing
Deep understanding of the UHNWI and HNWI audiences
Collaborative, commercial-minded, highly plugged into social trends
Familiarity with tools such as Meta Business Suite, CapCut, Adobe Creative Suite, Sprout, Later, Airtable
Company benefits:
- 25 days' holiday (plus bank holidays)
Additional days off for your birthday, health and well-being day and volunteering day
Subscription to group publications and all other online content
Access to a discounted shopping program
Cycle to work scheme
Enhanced maternity, paternity and adoption pay
Enhanced company sick pay after probation
Note, this role offers hybrid working, working from home one day per week.
Applications meeting the selection criteria will be reviewed as soon as possible.
Progressive Media Investments values diversity and is an equal opportunity employer. Please inform the hiring manager if you require any reasonable adjustments so that you can fully participate in the recruitment process. xwwtmva
Please note, candidates must have, or be able to obtain, the right to live and work in the United Kingdom.