Principal Product Marketing Manager — Consumer Discovery

At Wise were building money without borders for people without borders. Our mission is to make moving money around the world instant transparent convenient and eventually free. Millions of customers across the world now trust us to manage their money and make it easier to live an international life: sending receiving spending and holding anywhere.

The discoverability of Wise is critical to that mission. For millions of people our website and logged-out experience is the very first touchpoint where they learn what Wise is how it helps them and why they should choose us over anyone else.

Were hiring a Principal Product Marketing Manager to own how Wise is positioned to potential customers globally across our logged-out and discovery surfaces. This is a strategic ownership role: you set the consumer positioning that product marketing and regional teams execute against as well as help deliver individual campaigns.

You own how Wise shows up at the start of the customer journey. You keep a close eye on micro and macro trends mapping what people expect when they look for financial solutions and shape the product narrative and content to meet those expectations. Working with design research marketing and regional teams you drive adoption through GTM launches clear value propositions and strong positioning across our logged-out website landing pages and acquisition surfaces.

You have the final call on consumer positioning and the messaging hierarchy across send / receive / spend. You partner closely with the Onboarding team who own the logged-in first-transaction experience; you set the positioning that carries into onboarding.

What youll own and drive

• Consumer logged-out and discovery surfaces homepage landing pages and acquisition surfaces.
• The positioning and storytelling of the Wise Account across markets so customers understand Wise is more than money transfer.
• A clear customer messaging hierarchy across send / receive / spend.
• The localisation process that leverages regional-team knowledge and balances it against a consistent global proposition.
• A live view of how customers perceive us customer interviews (converts and non-converts) competitor positioning and gaps translated into positioning frameworks that inform both acquisition and onboarding narratives.
• Revised homepages and logged-out surfaces with clearer positioning of Wise as an account.
• Awareness and conversion campaigns with marketing across our main markets homepage ads SEO-driven content.

What success looks like

In your first 612 months you will have:

• Sharpened how Wise is positioned as an account across our main markets with measurable impact on discovery-led acquisition and logged-out registration conversion.
• Established a single clear positioning playbook and messaging hierarchy the whole consumer org aligns to.
• Built the metrics framework that links positioning and comms to adoption so we can tell whats working.

Whats in it for you

• The chance to own Wises global positioning at the very first touchpoint for millions of customers.
• Autonomy to set the product marketing strategy for Discovery with the support of a talented team.
• A competitive compensation package including RSUs.
• A hybrid working model allowing for a blend of home and office work.
• A generous self-development budget and comprehensive benefits package.
• The chance to work in a diverse inclusive and innovative environment.

Qualifications :

What were looking for

• Strong positioning experience. Youve built or refined product narratives that differentiated a brand or product in a competitive space. You make complex products simple and compelling.
• Data-informed decision making. You use customer insight research and performance data to shape messaging and evaluate success. Youve built metrics frameworks that link comms to adoption.
• Acquisition surfaces as products. You understand how websites and landing pages work as product surfaces not just marketing channels.
• Global mindset. You understand localisation segmentation and how to balance global consistency with local relevance.
• Collaborative leadership at Principal level. You align product engineering marketing and regional teams and drive decisions to a conclusion bringing alignment without losing speed and holding a clear point of view under challenge.

Additional Information :

For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1