Performance Marketing Manager

Employment Type: Full-time Our Performance Marketing Executive is responsible for planning, executing, and optimising paid marketing campaigns across digital channels to drive measurable growth in traffic, leads, and revenue. This is a hands on, data driven role suited to someone who enjoys testing, analysing, and continuously improving campaign performance. This is a hybrid role suited to someone who enjoys the data driven precision of paid advertising alongside the longer term strategic thinking of SEO. Key Role Responsibilities * End to end planning, forecasting, execution, and optimisation of paid advertising campaigns across Google Ads, Meta, TikTok, LinkedIn, Pinterest, and other paid platforms as required. * Assist in managing campaign budgets, bids, pacing, targeting, and audience segmentation to maximise ROI and achieve agreed KPIs including ROAS, CPA, and revenue targets. * Conduct keyword research, audience analysis, and competitor research to inform both paid advertising and SEO strategies. * Develop, brief, and test high performing ad creative, copy, and landing page recommendations in collaboration with the creative and web teams. * Plan and execute A/B testing across ad creative, copy, audiences, bidding strategies, and landing pages to continuously improve campaign performance. * Monitor daily campaign performance, identifying opportunities to optimise spend, targeting, creative, and overall account performance. * Analyse campaign and website performance using tools such as Google Analytics 4 (GA4), Google Search Console, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, and other reporting platforms. * Within your team, produce regular performance reports and dashboards, providing actionable insights and recommendations to senior management. * Manage tracking implementation and measurement, including UTM parameters, pixels, conversion tracking, and attribution, working closely with developers and analytics teams where required. * Develop and implement SEO strategies, including keyword targeting, on-page optimisation, technical SEO improvements, internal linking, and content recommendations. * Support technical SEO audits, working alongside development teams to improve site speed, crawlability, indexing, Core Web Vitals, and overall search performance. * Develop and support backlink and outreach strategies to improve domain authority and organic visibility. * Monitor keyword rankings, organic traffic, conversion performance, and overall SEO health, identifying opportunities for continuous improvement. * Support wider Conversion Rate Optimisation (CRO) initiatives to improve website performance and customer conversion. * Manage relationships with external agencies, freelancers, and platform partners where required. * Stay up to date with platform developments, algorithm changes, industry trends, competitor activity, and emerging digital marketing opportunities. Skills and Experience * 2–3 years experience managing paid search/social campaigns and SEO (agency or in house) * Hands on experience with Google Ads, Meta Ads Manager, and Google Analytics (GA4) * Working knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console) * Strong understanding of keyword research, on page/technical SEO, and analytical mindset with the ability to interpret data and translate it into recommendations * Excellent written communication skills (ad copy, reports, content briefs) * Proficiency in Excel/Google Sheets * Google Ads / Analytics certifications * Experience with tag management (GTM) and conversion tracking setup * Basic HTML/CSS knowledge * Experience with CRO (conversion rate optimisation) and A/B testing tools * Familiarity with programmatic or display advertising Personal Attributes * Curious and data driven, with strong attention to detail * Comfortable managing multiple campaigns and deadlines simultaneously * Proactive communicator who works well cross functionally * Commercially minded: connects marketing activity to business outcomes What We Offer * Hybrid working (Wednesday’s remote) * 50% discount plus early access to sample sale products * Gym membership covered (T’s & C’s apply) * Free freshly brewed coffee on site daily * Dog friendly office, limited to 2x per month, per dog J-18808-Ljbffr