DTC Paid Media Specialist

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

We are looking for someone to work out of Leeds or London in a hybrid pattern.

DTC Paid Media Specialist

The DTC Paid Media Specialist is responsible for driving revenue growth and maximising Gross Merchandise Value (GMV) through paid media execution trading strategy and performance optimisation. This role sits within our social commerce/ TikTok Shop team; at the intersection of performance marketing and commercial trading working closely with cross-functional teams across Sales Marketing and Finance.

Whatyou willdo:

• Plan execute and optimise paid ad campaigns across relevant platforms to drive traffic conversion and GMV growth.
• Own and monitor daily weekly and monthly GMV targets identifying gaps and opportunities and taking proactive action.
• Analyse campaign and channel performance (ROAS CPA CVR AOV) and translate findings into clear actionable recommendations.
• Partner with content and creator teams toensuread creative is aligned to commercial objectives and peak trading moments.
• Collaborate with DTC Trading and Sales Operations teams to align ad investment with inventory availability and demand forecasts.
• Build and maintain performance dashboards to track GMV contribution ad spend efficiency and overall channel health.
• Stay ahead of platform developments algorithm changes and best practices to maintain competitive advantage.

What you will have:

• Experience in paid social or performance marketing with hands-on ads platform management Shop Google Meta
• A commercial mindset with the ability to connect ad performance to revenue outcomes.
• Strong analytical skills and confidence working with data to drive decisions.
• Experience managing budgets and optimising toward GMV ROAS or similar commercial KPIs.
• Familiarity with ecommerce trading promotions and live commerce is a strong advantage.
• Proficiency in Microsoft Excel and reporting/dashboard tools.
• Excellent communication skills with the ability to collaborate across functions and present performance updates to stakeholders.
• Ability to thrive in a fast-paced test-and-learn environment.

#LI-Hybrid

Our Culture

At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions please refer to this Candidate Privacy Notice.

• For candidates based in China please refer to this Candidate Privacy Notice.

• For candidates based in Vietnam please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at

Required Experience:

IC

Employment Type : Full Time
Experience: years
Vacancy: 1