Tiktok Shop Strategist

Job Title: TikTok Shop Strategist
Function: TikTok Shop Dept | Strategy & Client Management
Location: Remote (option of working in London or Manchester offices)
Job Type: Full-Time
Reports To: TikTok Shop Lead
Compensation: £38,000-£45,000

About Us:

For You Advertising is the UK’s leading TikTok marketing agency, partnering with ambitious, high-growth brands to master TikTok commerce. As TikTok UK’s preferred partner for ecommerce and DTC, we help brands unlock full-funnel growth; from shop setup to viral content.

As specialists on TikTok, we partner with brands to build ecosystem fluency to drive acquisition, launch shops, fuel creative pipelines, and deliver results that ripple across every channel. As a result, we are the chosen content and performance partners for TikTok UK’s ecommerce, DTC & Shop teams. Dedicated support from TikTok alongside early access to new product features.

We are seeking A-Players to join our team of high-performance marketers. Our mission is to be the UK’s most renowned TikTok marketing agency and we want you to be a part of this journey.

The Role:

Owns the day-to-day social commerce strategy and client relationship for a portfolio of client accounts: communication, success, and satisfaction. Delivers commercial reporting, works with the TTS Lead on client-level strategy, and acts as agency lead to TikTok per client, aligning on category strategy. This is both a strategic and hands-on role. Perfect for someone who lives and breathes eCommerce and TikTok.

For You sits at the intersection of affiliates, creators, and community. We win affiliates before we win customers, drawing on our own proprietary creator community, in-house technology, and creative strategy to build momentum that converts. It's a model built on real commercial signal, not just content volume, and it's what makes us TikTok UK's trusted commerce partner.

Requirements

Client relationship management

• Single point of contact for assigned client accounts
• Weekly report authorship and delivery
• Monthly Deep Dive authorship and delivery (Growth-tier and above)
• Coordinate cross-department input into client deliverables (Affiliate, Commercial Ops, GMV Max)

TikTok Shop Setup & Management

• Launch and maintain TikTok Shops for multiple brand clients.
• Manage product listings, pricing, inventory sync, promotions, and monthly Shop strategies.
• Co-ordinate with client teams for continued shop growth opportunities and strategic evolvement.

Sales & Campaign Strategy

• Shape sales strategy for the account: promotions, product drops, and shop-led campaigns, working with Commercial Ops and Creative.
• Analyse performance metrics to diagnose conversion and engagement bottlenecks, and translate findings into next-step actions.
• Align shop strategy with paid and creative teams to ensure one coherent account strategy, not siloed initiatives.

Commercial reporting

• Weekly performance snapshot per client
• Monthly Deep Dive presentation (Growth-tier and above)
• Contribute to QBR preparation (Senior Strategist + TTS Lead own QBR delivery)
• Forecast-vs-actual tracking against the onboarding P&L per client

Platform representation

• Act as agency lead to TikTok per client: aligning on category strategy, escalation handling, and platform-level opportunities (SKM eligibility, Traffic Boosting deployment, beta access)
• Coordinate with Commercial Ops Lead on platform-level incentives

Category strategy

• Represent the client's category context in cross-functional discussions
• Feed category-level trends into affiliate briefs, GMV Max asset selection, and commercial planning

Affiliate Strategy (Supporting)

• Partner with the account's Affiliate Manager to ensure the affiliate programme's messaging, briefs, and creator communication stay consistent with client strategy and brand voice.
• Sense-check affiliate performance data with the Affiliate Manager and flag where strategic adjustments are needed.
• Ensure affiliate-facing reporting reflects the wider account strategy and ties back to commercial goals.

(Day-to-day affiliate management, creator outreach, and sample requests sit with the Affiliate Manager)

Benefits

• You will be part of a world-class team, made up of high-performing, motivated individuals that are shaping the future of social commerce.
• 28 days annual leave.
• Long-service reward scheme, with an additional day of annual leave awarded annually after two years of service.
• Flexible hybrid working, including access to our Central London office at The Roundhouse in Camden or Manchester.
• Private health and life insurance.
• Company pension scheme.
• One-month annual work-abroad allowance.
• Access to ongoing training, development, and progression opportunities across the Soar Group.

Ideal background

• 1-3 years’ agency account management or DTC operator experience.
• Working knowledge of tools like Shopify, or other eComm platforms.
• Background in digital marketing, influencer strategy, or paid social.
• Proven experience with TikTok Shop or other social commerce platforms (Amazon, Shopify, etc.)
• Experience with TikTok Creator Marketplace and Shop Affiliate features.
• Deep understanding of TikTok as a platform: trends, content, creators, and commerce tools.
• Numbers-literate : can read a P&L and explain variance clearly.
• Experience managing teams and/or affiliates/influencer programs.
• Excellent written communication.
• Comfortable managing multiple concurrent client relationships.
• Strong communication and client-facing skills.
• Startup or agency background is a big plus.
• Comfortable interpreting affiliate and attribution data (e.g. Cruva, Triple Whale) to diagnose what's actually driving performance, not just what correlates with it
• Understanding of affiliate-first growth models: building creator and affiliate momentum before layering in paid amplification
• Familiarity with GMV Max or equivalent paid amplification tools, used to scale proven signal rather than create it
• Analytical mindset: able to move from a data point to a clear recommendation, not just a report

Ready to drive the future of TikTok commerce?

Apply now with your CV and a quick note telling us why you’re the one.

For You Advertising is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone’s voices are heard. We respect and value all differences (seen and unseen) and strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.

Due to the evolving nature of the business, the job holder may be required to carry out duties that are not detailed within this job description.