Talent.com
Omnicom Media
Senior Analyst - Marketing Science, Measurement and OptimisationOmnicom Media • Charing Cross, Greater London, United Kingdom
Senior Analyst - Marketing Science, Measurement and Optimisation

Senior Analyst - Marketing Science, Measurement and Optimisation

Omnicom Media • Charing Cross, Greater London, United Kingdom
5 days ago
Job type
  • Full-time
Job description

Job Description

We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners.



Increase your chances of an interview by reading the following overview of this role before making an application.


Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.



The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.



This role is perfect for an experienced analyst, with existing capabilities like MMM, attribution or advance optimisation of media plans, that wants to broaden their technical capabilities and progress towards the path of a manager in the regional Data Science team. Whilst the focus of the role is measurement-based analytics, as part of the Data Science team there will also be the opportunity to work on broader data science projects that can enhance and innovate our solutions.



KEY RESPONSIBILITIES:



  • Lead in delivering analyses to clients across variety of solutions, e.g. MMM, attribution, and media plan optimisations.


As lead analyst on projects, dictate the standards of delivery, ensuring that we are best in class for a specific client.


Managing project dependencies and deliverables on a day to day for existing client projects.


Become an expert, both technically and in client delivery, on new solutions that are being developed by the Data Science team.


Contribute to our Data Science innovation pipeline: work hand in hand with Data Science colleagues and other Annalectuals on product vision, product specs, testing features, and help inform the direction of innovation pipeline as a key stakeholder in the innovation tracks. (E.g. – we have several pieces of code in Python and R that are in development, and the senior analyst would take the current solution, test, collate feedback, understand the gaps, and work with the manager and director to define improvements, and work with fellow data scientists to ensure those are in development and tracked. The senior analyst might also be assigned some of these tickets where their technical skill is appropriate and personal development is aligned).


Effectively communicate marketing science/data science concepts and the results of analyses to both internal, and client teams


Attend training sessions, seminars and workshops, and generally be abreast to the latest in tracking, measurement, mar-tech and ad-tech space.


Role model and proponent to junior analysts in the team with a view to developing more formal line management in future as the Data Science team continues to grow




IDEAL CANDIDATE:



  • Enjoys being hands on in analysis, understanding the marketing funnel and how it relates to KPIs and optimisation and planning processes.


Experience working with reach curves.


Enjoys tinkering and creating custom agents to improve processes and work flows


Has keen eye on bringing analysis to life.


Working experience with R, Eviews, or VBA Excel.


Interest in broadening skillset in R and Python and other technologies that become relevant to the role in future.


Good grasp of statistical and optimisation techniques and bringing value to clients.


Experience running a project as lead analyst, supporting junior team members and ensuring deliverables are of a sufficiently high standard and timelines are met.


Minimum three years in a media agency or an internal marketing analytics team or equivalent.


Familiar with Google suite of advertising tools, e.g. including CM and GA360.


Possess business acumen and ability to work in ever-changing environment.


Have serviced internal and / or external commercial clients.


Hungry for creating something new and making a mark.


Strong presentation skills written and verbal; client and internal facing.




FLEXIBLE WORKING


We are committed to supporting and helping Annalectuals have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.


We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery. xwwtmva



DIVERSITY


At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

Create a job alert for this search

Senior Analyst - Marketing Science, Measurement and Optimisation • Charing Cross, Greater London, United Kingdom

Similar jobs

Senior Product Analyst (CRM, Marketing)

UswitchGreater London, England, GB
Full-time

At Uswitch, our goal is to be the UK’s favourite way to choose and manage home‑life essentials – from broadband and mobiles to energy and insurance.As we continue to grow, we are looking for talent... Show more

 • Promoted

Senior Research Analyst

Walker LovellLondon, England, GB
Full-time

Direct message the job poster from Walker Lovell.Senior Research Analyst – Global Banking.Strong base + high-impact bonus.Be the voice global banks listen to.Join a globally respected financial int... Show more

 • Promoted

Enterprise Marketing Science Lead, Growth & Insights

LiberisGreater London, England, GB
Full-time

Liberis is looking for a Marketing Science Lead to join our Customer Success team in Greater London.This role involves acting as the technical authority for our Enterprise tier and supporting clien... Show more

 • Promoted

Senior Digital Marketing Analyst

KeplerGreater London, England, GB
Full-time

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers.We do this by acting as cl... Show more

 • Promoted

Senior Research Analyst

Resources GroupGreater London, England, GB
Full-time

Central London (Hybrid, 3 office days).This independent consultancy delivers world‑class market intelligence, strategic research and consulting services on the fast‑evolving and high‑profile data c... Show more

 • Promoted

Hybrid AI-Driven Marketing Analytics Senior Analyst

Depository Trust & Clearing CorporationGreater London, England, GB
Full-time

Depository Trust & Clearing Corporation seeks a Senior Digital Marketing Analyst to enhance web experiences and drive AI-driven marketing initiatives.This role balances operational duties with anal... Show more

 • Promoted

Senior Product Analyst

Kroo BankGreater London, England, GB
Full-time

At Kroo Bank, we're building a better bank from the ground up.One that puts customers first, treats money responsibly, and uses technology to make everyday banking simpler, fairer and more transpar... Show more

 • Promoted

Senior Marketing Analyst

Radley James LimitedGreater London, England, GB
Full-time

Job Title: Lead Econometrician.Company: Leading Fintech Company.Our client, a pioneering fintech company based in London, is seeking a Lead Econometrician to drive the development of their next-gen... Show more

 • Promoted

Senior Marketing Data Analyst - Marketing Science

WiseGreater London, England, GB
Full-time

Wise is a global technology company, building the best way to move and manage the world’s money.Whether people and businesses are sending money to another country, spending abroad, or making and re... Show more

 • Promoted

Growth-Focused Marketing Science Partnerships Lead

RedditGreater London, England, GB
Full-time

Reddit is looking for a Marketing Science Partnerships & Insights Lead to drive the strategic direction for measurement.Located in London, UK, this hybrid role focuses on enhancing Reddit's media p... Show more

 • Promoted

Senior / Lead Data Analyst, Marketing Analytics (Organic & Brand)

CleoGreater London, England, GB
Full-time

At Cleo, we're on a mission to fundamentally change humanity's relationship with money.We provide a hyper‑intelligent financial advisor in your pocket, enabling everyone to access smart financial i... Show more

 • Promoted

Senior Marketing Analyst - Econometrics

HarnhamGreater London, England, GB
Permanent

Senior Analyst – Marketing Mix Modelling.Location: Hammersmith, United Kingdom.Pay: up to £65,000 per year, permanent, 4 days per week.This fast‑growing media & entertainment business is expanding ... Show more

 • Promoted

Marketing Web Platform & Analytics Senior Analyst

The Depository Trust & Clearing Corporation (DTCC)Greater London, England, GB
Full-time

Competitive compensation, including base pay and annual incentive.Comprehensive health and life insurance and well‑being benefits.Paid Time Off and Personal/Family Care, and other leaves of absence... Show more

 • Promoted

Senior Analyst - Marketing Mix Modelling

Peaple TalentLondon, England, GB
Full-time

Join a global leader in media investment analytics and shape the future of data-driven marketing.Peaple Talent is partnering with a world-renowned agency that empowers brands with evidence-based in... Show more

 • Promoted

Life Sciences Growth Marketing Lead

TransPerfectGreater London, England, GB
Full-time

TransPerfect seeks a full-time Marketing Lead for its Life Sciences division in Greater London.The ideal candidate has 5+ years of B2B marketing experience, preferably in life sciences.This role in... Show more

 • Promoted

Senior Analyst (MMM)

Gain TheoryGreater London, England, GB
Full-time

Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Gain Theory.Senior Talent Acquisition Partner at Gain Theory.Market... Show more

 • Promoted

Senior Marketing Analyst, EMEA in London - Klaviyo

Golang WorksCity Of London, England, GB
Full-time

Analyses that directly influence key decisions.Your collaboration will extend beyond marketing, working closely with international Sales and.Collaboration with Sales and Go-To-Market Teams.We are s... Show more

 • Promoted

Senior Measurement Lead - Marketing Analytics & Growth

Publicis Groupe Holdings B.VGreater London, England, GB
Full-time

V is seeking a Senior Measurement Account Manager based in Greater London.This key role emphasizes marketing effectiveness and interdepartmental collaboration across channels.The ideal candidate wi... Show more

 • Promoted

Senior Marketing Data Analyst: Growth & Attribution

SheMedGreater London, England, GB
Full-time

SheMed is looking for a highly analytical Senior Data Analyst, Marketing to support their marketing team.This office-based role in Euston, London entails measuring performance across various market... Show more

 • Promoted

Strategic Marketing Science Lead (Effectiveness)

WPP MediaGreater London, England, GB
Full-time

WPP Media is seeking an Effectiveness Senior Manager to join their UK Marketing Science team, based in London.This hybrid role focuses on shaping how success is measured for client campaigns, trans... Show more