Digital Marketing Specialist

Marketing Team I Location: Alderley Edge, Cheshire, Northwest England (1 day per week wfh) Reports to Head of Marketing About myHappymind myHappymind is an NHS-backed, science-based whole-school wellbeing programme used by thousands of primary schools, Early Years settings, secondary schools and families across the UK. We are a small, mission-driven team at a high-growth moment: recently PE-backed and expanding into international markets. Marketing is the first link in our growth chain. This role sits at the centre of it. Role Purpose You will play a key role in supporting myHappyminds growth and partnering with the wider marketing team by managing paid and organic channels, delivering end-to-end campaigns, and helping to maintain the lead generation infrastructure that supports our sales team. Youre a technically minded, analytical marketer with a real passion for digital and an exacting eye for detail. You love learning whats new, bringing ideas to the table and applying it accurately, and you take pride in work thats precise, polished and right the first time. This is a hands-on, delivery-focused role in a small agile marketing team. You will work directly with the Head of Marketing, who owns brand strategy and campaign planning, and take responsibility for digital execution, performance, and reporting. You help execute the plan, flag risks, and ensure we consistently reach our performance goals. This is a lean setup by design, with the opportunity to grow with a fast growing organisation. You will need to be comfortable moving between performance and creation; some days you will be optimising ad spend, others you will be building an email sequence or setting up a landing page. Versatility is not a nice-to-have here, it is essential. We move fast and are growing quickly; youll need to be comfortable with change, ambiguity, and the freedom to shape processes as we scale. Key Responsibilities Deliver against a shared lead target across paid and organic digital channels, working to the priorities set with the Head of Marketing Build, launch and optimise lead generation campaigns including lead magnets, webinars and email sequences Develop and manage the full-funnel journey from first click to booked pitch Contribute fresh digital ideas to the team, continually bringing new thinking to how we generate and convert leads. Report on pipeline contribution weekly, with clear data, insight, and recommended next steps 2. Paid Media Management Plan, build and manage paid campaigns (experience in a wide range of channels is ideal) Manage campaign setup, targeting, creative testing and budget performance. Continuously optimise for cost per lead (CPL) and conversion rate Run structured A/B tests across audiences, creative and messaging formats Manage retargeting activity to improve conversion across the funnel 3. Email Marketing & CRM Build, send and optimise email campaigns using CRM (ActiveCampaign) Manage list segmentation, automation workflows and nurture sequences Ensure all sends are accurate, tracked and delivered on time and error-free Support lead magnet delivery and post-download follow-up sequences 4. Website & SEO Support Monitor top-line website performance: traffic, conversions and key metrics, flagging anything that needs attention Manage ongoing website updates and landing page builds using a templated CMS in collaboration with the Head of Marketing Support the execution and development of the SEO and digital strategy created by our digital agency, a growth area for the business Monitor organic traffic and search performance, reporting on progress monthly 4. Social Media Input into the day-to-day running of our organic social channels Where necessary, schedule, publish and manage content provided by the Head of Marketing, keeping our presence active, consistent and on brand Input into how we grow reach, following and engagement across our priority channels Input into social performance and growth, and feed insight back into what we post and promote 5. Campaign Build & Delivery Build and deploy campaign assets from copy and direction provided by the Head of Marketing: emails, landing pages, social ads and basic graphics Produce creative and format variations to support paid testing Ensure all campaign assets are on brand, on brief and delivered on time Contribute to the campaign calendar alongside the Head of Marketing, taking ownership of digital asset execution across all activity (building emails, landing pages and funnels) 6. Performance Reporting & Insight Maintain a clear view of performance across all channels you are responsible for at all times Deliver a weekly pipeline update to the Head of Marketing, proactively Produce a quarterly channel performance report covering lead source, CPL, conversion rates and recommendations Use data to make decisions, not gut feel Success Measures Lead targets delivered on time and to volume Conversion rates improving across digital channels Campaigns live on time, tracked correctly, error-free SEO and digital strategy supported and organic traffic growing Weekly pipeline updates delivered proactively with clear insight Bringing new digital ideas to the team and helping us test and learn from them Tools & Platforms You will be expected to hit the ground running with the following: Paid media Meta Ads Manager, Google Ads. Other channels are a bonus. Analytics Google Analytics 4, Search Console CMS WordPress or equivalent Design Canva or similar for basic asset creation Skills & Experience 3 years or more in a digital marketing role, with hands-on experience of paid media and email campaigns Experience running campaigns that generate leads Hands-on experience with Meta Ads, Google Ads. Other channels are a bonus. Proficiency in ActiveCampaign for email and CRM or similar Experience with marketing automation and lead nurture workflows Comfortable building campaign assets (emails, landing pages, basic graphics) from supplied copy, using templates and AI tools where helpful Data-led: you report on what the numbers say, not what you hope they say Self-managing: you own your workload, flag risks early, and dont wait to be directed Actively uses AI tools to improve output and efficiency: whether for copy, research, reporting or campaign ideation. You stay current with whats possible and apply it practically, not theoretically Experience using AI tools to streamline and optimise marketing workflows, reducing manual effort and increasing output Marketing Degree (other marketing qualifications such as CIM) Experience managing organic social media Experience in edtech, SaaS or mission-driven organisations Familiarity with the UK education sector What We Offer Hybrid: Office based in Alderley Edge (direct train to Manchester) with 1 day a week working from home Real opportunity in a small, high-growth team Direct access to senior leadership and genuine influence on strategy The chance to help evolve our marketing engine; this is a role where youll have the opportunity to experiment with new ideas and help shape our processes as we scale. The Right Person You are a performance or growth marketer who can also create. Analytical and highly detailed. You think in funnels, test obsessively, and report clearly. You dont need to be told what to do, you bring a plan, flag the problems and drive the results. You care about using your marketing skills to help us grow the reach of our mission and want your work to have a real impact on childrens wellbeing. You’re passionate about marketing and fascinated about where digital marketing is heading and excited by what AI makes possible. You dont wait to be told about new tools; you find them, test them, and bring the best ones to the team. J-18808-Ljbffr