Marketing Officer (Performance and Affiliate Marketing)

Marketing Officer (Performance and Affiliate Marketing) We are seeking a passionate Marketing Officer (Performance & Affiliate Marketing) to join the Marketing & Communications team at Imperial Business School. Working as part of Imperial College London, a global top 10 university, this is an exciting opportunity for a performance marketer to plan, implement and optimise campaigns that attract the world’s top students to Imperial. What you would be doing As the Marketing Officer (Performance & Affiliate Marketing), you willsupport the Marketing Manager (Performance & Affiliate Marketing) to deliver advertising – Paid Search, Paid Social, Video, Audio, Display, Out-of-Home - and third-party affiliate marketing campaigns thatgenerate leads and applications aligned to Imperial Business School’s targets of attracting high-calibre students from around the world. You will create and implement marketing campaigns for the Business School’s brand and degree programmes (MBA,MSc and PhD), and report on their success. You will work closely with a media agency to deliver campaigns that deliver audience growth in target regions and convert prospective students to applicants and enrolments. Working across paid media and third-party media partners, including higher education publishers, the leads you generate will feed directly into ourCRM (HubSpot), and you will retarget existing contacts with aspirational media campaigns. You will be in regular contact with our media agency and support the Marketing Manager to manage this relationship.You will be using insights from your own evaluations of campaigns to implement improvements for future campaign performance. What we are looking for * A degree, or equivalent, ideally in Business, Marketing, or another relevant subject, or equivalent experience in a similar or related role(s). * Experience in planning,implementingand analysing performance marketing campaigns. * Experience in working with third-party and affiliate marketing campaigns to promote a brand or product. * Experience in strategic media planning including developing briefs and audience targeting. * Experience of using Google Analytics (GA4) andprovidingreports on marketing performance using a range of marketing analytics tools. * Experience of writing copy for multiple audiences and mediums. * Experience of prioritising tasks and managing a busy workload successfully to ensure that deadlines and targets are met. * Comprehensive understanding ofthe digital marketing landscape,performance marketing tactics, and metrics. * Excellent written communication skills including writing and editing for the web, emailmarketingand social media * Ability to write clearly and appropriately for diverse audiences with excellent attention to detail and proofreading skills. * Highly organised with strong administration skills and confident with a range of computer software and platforms, including Microsoft Excel, Word and PowerPoint,Adobe Photoshop,Adobe PremiereProand a creative management platform. * Ability to analyse and interpret quantitative and qualitative data to inform marketing activity. * Project management skills and the ability to form effective working relationships with colleagues and multiple stakeholders from all levels. What we can offer you * The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity. * Benefit from a sector-leading salary and remuneration package (including 41 days annual leave and generous pension schemes). * Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme. * Interest-free season ticket loan schemes for travel. * Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing. We are also committed to supporting your professional development. You have opportunities to attend conferences, complemented by a generous training allowance to help you upskill in areas relevant to your career development. There are also some opportunities available to study on Imperial courses and programmes. Further information This is a full-time, open-ended position based at South Kensington campus (hybrid). If you require any further details about the role, please contact Jenn Hoets, Marketing Manager (Performance & Affiliate Marketing): j.hoets@imperial.ac.uk. Attached documents are available under links. Clicking a document link will initialize its download. Please note that job descriptions are not exhaustive, and you may be asked to take on additional duties that align with the key responsibilities mentioned above. We reserve the right to close the advert prior to the closing date stated, should we receive a high volume of applications. It is therefore advisable that you submit your application as early as possible to avoid disappointment. If you encounter any technical issues while applying online, please dont hesitate to email us at support.jobs@imperial.ac.uk. Were here to help. About Imperial Welcome to Imperial, a global top-ten university where scientific imagination leads to world-changing impact. Join us and be part of something bigger. From global health to climate change, AI to business leadership, here at Imperial we navigate some of the world’s toughest challenges. Whatever your role, your contribution will have a lasting impact. As a member of our vibrant community of 22,000 students and 8,000 staff, you’ll collaborate with passionate minds across nine London campuses and a global network. This is your chance to help shape the future. We hope you’ll join us at Imperial College London. Our Culture We work towards equality of opportunity, to eliminating discrimination, and to creating an inclusive working environment for all. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities. You can read more about our commitment on our web pages. Proud signatory of the Armed Forces Covenant. We welcome applications from the Armed Forces community. Our values are at the root of everything we do, and everyone in our community is expected to demonstrate respect, collaboration, excellence, integrity, and innovation. J-18808-Ljbffr