Social Media Executive

What makes the perfect pub? It’s great ales, delicious food, a welcoming atmosphere, and the warm welcome from a team that’s at the heart of everything we do.

The Inn Collection Group is a multi-award-winning pubs with rooms company, proudly located in some of the most outstanding destinations across the North of England and Wales. At ICG, we deliver exceptional hospitality by living and breathing our core values of respect, customer focused, warmth, and honesty, all with the goal of Making People Happy.

How we say thank you!

• Celebrate your birthday with an extra paid holiday.
• Build your future with training and development
• Enjoy 50% off food at any of our Inns
• Relax with a stay at any of our Inns during January, February, and March for just £1.
• Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.
• Experience a, spontaneous trip away with £50 on same day bookings
• It’s not just for you—your loved ones can enjoy 15% off bed and breakfast too!
• 24/7 confidential support is always there when you need it with our Employee Assistance Programme
• Contribute to a company that gives back through our Give-inn back scheme
• Join an award-winning team recognised as the Best Pub Employer at the Publican Awards.
• Enjoy the convenience of free on-site parking
• Flexible working and work from home opportunities

Rooted in the North, our support hub at Quorum Business Park in Newcastle serves as a central space where all our departments come together to collaborate and innovate. Located in a thriving business community, it reflects our strong connection to the region while providing a modern, dynamic environment to drive our collective success.

The Inn Collection Group is a rapidly expanding, award-winning hospitality company with inns across the North of England. You will play a vital role in the marketing team to help manage the social media accounts for over 30 different inns, driving reach and engagement with our customers.

Accountabilities and Responsibilities:

• Develop and implement social media strategies aligned with overall marketing goals.
• Create and curate engaging content, including text, images, videos, and graphics, for all our social media platforms.
• Manage the day-to-day scheduling of all social media channels such as Facebook, Instagram, LinkedIn, TikTok, and YouTube for all 30 sites, adapting content to suit different channels and audiences
• Introduce a relevant scheduling tool suitable for our business and train users to ensure maximum uptake.
• Develop, launch and manage new competitions and campaigns that promote our organisation and brand
• Form key relationships with influencers across social media platforms
• Interact with community and followers, respond to comments and messages, and foster a positive online community.
• Plan, execute, and analyse social media campaigns to achieve specific objectives.
• Track and analyse social media performance metrics, identify trends, and make data-driven recommendations.
• Monitor social media conversations, identify brand mentions, and respond to customer feedback in brand tone of voice.
• Keep abreast of emerging social media trends and best practices.
• Work with marketing team and other stakeholders to align social media efforts with overall business goals.
• Manage and track budgets for social media activities

Key skills:

• Excellent storyteller through both written and visual forms
• Strong communicator, working with others in the business to create a clear vision for social media
• Methodical, organised & strong time management
• Results driven approach
• Self-motivated and ability to work autonomously creating new opportunities
• Creative, thinking outside the box and developing innovative content and strategies.

Requirements

• Degree in relevant field (or equivalent)
• Minimum 1-2 years’ work experience in relevant environment
• Experience executing on social platforms with scheduling tools
• Confident user of Microsoft Suite, Canva, Cap Cut and similar content creation tools
• Travel to sites when needed (expenses covered)
• Have a genuine passion for marketing and the hospitality industry