Assistant Brand Manager

Job Description

Bring bold ideas to a brand thats anything but neutral - help us colour the world with creativity at Le Creuset!

Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

About Le Creuset

At Le Creuset, every dish begins with a story - and every story begins with people. Since 1925, weve brought generations together around the table, transforming everyday meals into cherished memories. Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. Were not just creating cookware; were creating moments that last a lifetime. If youre inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, wed love to welcome you into our story.

The Recipe for Success: Role Summary

As our Assistant Brand Manager, you'll help bring the Le Creuset story to the table, serving up inspiring brand, product and culinary content that captivates our audiences and strengthens our connection with consumers.

Working closely with the Senior Brand Marketing Manager and Social & Creator Content Brand Manager, you'll be an active ingredient in the development and delivery of our communications and social-first marketing strategies. From helping to create engaging content to supporting exciting community initiatives, you'll ensure our brand message is consistently seasoned to perfection across every touchpoint.

You'll play a key role in coordinating marketing activity, nurturing our growing community of food lovers and home cooks, and helping to bring campaigns from recipe to reality. Whether supporting content creation, amplifying social media activity or assisting with brand activations, you'll help ensure every marketing initiative is beautifully prepared, expertly served and unmistakably Le Creuset.

With a passion for storytelling, organisation and all things culinary, you'll provide valuable support across the marketing team, helping us create meaningful brand experiences that delight existing fans and inspire new ones to pull up a seat at the Le Creuset table.

Ingredients: Key Responsibilities

Whats on your Daily Menu:

These are the everyday ingredients youll be working with:

Keeping Our Communications Simmering

- Planning, creating and sending email communications across the UK and Ireland, ensuring every message is beautifully served and on brand.

- Monitoring email campaign performance and helping identify opportunities to grow and nurture our customer database.

- Supporting lead generation initiatives that help introduce new audiences to the Le Creuset brand.

Serving Our Community

- Helping to nurture our online community by responding to audience comments and engaging with consumers across social channels.

- Monitoring conversations and trends, identifying opportunities to strengthen engagement and build brand advocacy.

- Supporting community-building initiatives that keep Le Creuset at the heart of culinary conversations.

Supporting Our Social Storytelling

- Keeping an eye on influencers, creators and emerging trends, identifying potential partnerships and collaboration opportunities.

- Supporting the Social Media Brand Manager with content partnerships, product seeding and campaign execution.

- Assisting with the creation and coordination of social-first content across our own channels when required.

- Helping ensure our content remains fresh, engaging and perfectly seasoned for our audience.

Supporting Brand & Content Delivery

- Assisting with the development of creative briefs and helping shepherd projects from concept through to delivery.

- Maintaining up-to-date information within the Marketing Operational Calendar and supporting delivery of the wider MarComms plan.

- Preparing and distributing Digital Trade Packs to support successful product launches and campaigns.

- Proofreading content and helping tailor communications for local market needs, ensuring every message is polished before it leaves the kitchen.

Being the Extra Pair of Hands

- Coordinating product sample requests, press gifts, competition prizes and image requests.

- Supporting event planning and helping ensure everything runs smoothly behind the scenes.

- Building strong relationships across the business to deepen your understanding of our products, customers and ways of working.

- Helping onboard new suppliers and supporting the administration of purchase orders and invoice processing.

Whats on your Seasonal Menu:

These duties appear when the business recipe calls for something special:

Bringing Brand Moments to Life

- Supporting key consumer communications campaigns and coordinating opportunities across PR, social media and brand channels.

- Working alongside the Senior Brand Marketing Manager to maximise press opportunities and tell compelling brand and product stories.

- Helping to bring seasonal launches, product campaigns and culinary moments to market with flair and consistency.

Events, Festivals & Conferences

- Supporting the planning and delivery of conferences, events, festivals and brand activations.

- Helping ensure every event reflects the warmth, craftsmanship and premium quality synonymous with Le Creuset.

- Assisting with on-the-day event delivery, ensuring guests enjoy experiences that are as memorable as the meals prepared in our cookware.

Measuring Success

- Supporting the preparation of monthly social media and PR performance reports.

- Tracking campaign engagement and helping identify insights that can strengthen future marketing activity.

- Contributing ideas and recommendations that help us continuously refine our marketing approach.

Growing Your Marketing Expertise

- Developing a strong understanding of Le Creuset's products, customers and commercial goals.

- Learning from colleagues across Marketing, Retail, Commercial and Customer Experience teams.

- Bringing fresh ideas, enthusiasm and a willingness to learn as you grow your career within a world-leading premium brand.

The Perfect Blend: What Were Looking For

We're looking for someone who is passionate about storytelling, curious about people, and has a natural flair for bringing brands to life. You enjoy being part of a team, love learning new things and take pride in delivering work that's polished to perfection.

Your Flavour Profile (Behaviours & Traits)

- Creative and enthusiastic, with a genuine passion for marketing, content and building meaningful connections with consumers.

- Highly organised, able to keep multiple projects on the boil whilst staying calm under pressure.

- Detail-oriented, taking pride in producing accurate, high-quality work that reflects the premium nature of the Le Creuset brand.

- A natural communicator who enjoys collaborating with colleagues, agencies, influencers and external partners.

- Proactive and resourceful, always willing to roll up your sleeves and find solutions when challenges arise.

- Socially savvy, with a strong understanding of how brands can engage, inspire and grow communities online.

- Curious and eager to learn, with an interest in consumer behaviour, brand building and emerging marketing trends.

- Positive and collaborative, contributing energy, ideas and a team-first attitude to everything you do.

- Passionate about premium brands, food, cooking, lifestyle or home interiors, and excited by the opportunity to help tell the Le Creuset story.

Skills & Qualifications - Essential Ingredients

- Experience within a Marketing, Brand Marketing, Digital Marketing, Communications or Social Media role, with exposure to campaign coordination and content delivery across multiple channels.

- Excellent written communication skills, with experience creating, proofreading and adapting marketing content for different audiences and platforms.

- Strong attention to detail and a commitment to maintaining high standards across all communications and marketing materials.

- Experience supporting email marketing activity, content management or customer communications, with an understanding of marketing best practices.

- Knowledge of social media platforms, influencer marketing, community management and audience engagement techniques.

- Strong organisational and project management skills, with the ability to manage multiple deadlines, stakeholders and priorities simultaneously.

- An understanding of marketing performance metrics, with the confidence to use data and insights to inform future activity.

- Strong administration and coordination skills, with experience supporting campaigns, events, suppliers or marketing operations.

- A degree in Marketing, Business, Communications or a related field, or equivalent professional experience.

Other Requirements

Youll be office-based in Andover four days per week, working closely with the wider marketing and cross-functional teams to keep everything running like a well-organised kitchen.

Why Join Our Table?

At Le Creuset, you will find your seat at our table, which is as colourful as our cookware and rich in history. Our table is grounded in our values: Passion, Integrity, Excellence, Innovation and Teamwork.

Every talent will add flavor. Every idea brings colour. And every day is a chance to create something that lasts. With the passion you bring, you become part of a timeless legacy, one that brings people together around food, stories, and meaningful shared moments.

Diversity and Inclusion Statement

We welcome applications from all qualified candidates, regardless of gender, age, disability, sexual orientation, religion or belief, marital or civil partnership status, race, ethnic or national origin. xwwtmva We are committed to creating an inclusive workplace where everyone feels valued, respected, and empowered to reach their full potential.