Digital Performance Lead

Location: Hybrid - London or Kettering (1 day per week in the office) Reports to: Digital Marketing Manager Closing Date: 14th August 2026 About the role: We are seeking a data-driven Digital Performance Lead to support the delivery of CMI’s digital growth strategy. This is a hands-on role within a small Digital Marketing team, requiring a blend of strategic thinking and day-to-day execution. You will manage digital campaigns, optimise acquisition journeys, implement tracking, analyse performance and make practical recommendations to improve results. Confident working across digital channels, CRM and marketing automation, you will turn data into actionable insights and identify opportunities to improve campaign performance, conversion rates and customer engagement. The role suits someone who enjoys collaborating with others, working at pace, taking ownership and using data to drive continuous improvement in marketing effectiveness. Key Responsibilities: * Launch, optimise and report on multi-channel paid advertising campaigns (paid search, social, retargeting, SEO). * Translate business objectives into measurable digital marketing plans with clear KPIs, budgets and performance reporting. * Support the setup of landing pages, forms, tracking links, campaigns and automation where required. * Use tools to monitor performance, identify issues and recommend improvements. * Build and maintain dashboards and reports that turn campaign and website data into clear, actionable insight for non-specialist stakeholders. * Work proactively in a fast-moving environment, helping to improve processes, reduce manual work and create clearer ways of working. About you: We are an inclusive employer and welcome all diverse backgrounds, where individuality is celebrated, creating both a forward-thinking team and a supportive space for everyone in the CMI team. We actively invite applications from diverse cultures and experience. * We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do. * Hands‑on experience planning and optimising digital campaigns. * Strong understanding of landing pages, forms, tracking, digital acquisition journeys and conversion optimisation. * Proficiency in Google Ads, Social Ads, GA, GTM, Looker Studio, SEMRush and Salesforce. * Confident using AI to improve planning, workflows and efficiency. * Strong analytical skills to turn complex data into clear insight. * Ability to manage multiple priorities, take ownership and work independently. * Comfortable working in an environment where processes are developing, with the ability to create structure and solve problems. * Excellent stakeholder management, campaign quality control and GDPR awareness. * Copywriting skills are desirable. Why CMI: Are you looking to join a dynamic and ambitious organisation? At CMI, new leadership and management strategies are at the fore-front of what we do. We know the importance of fresh ideas and encourage new perspectives. We are a not for profit, Sunday Times Best Company To Work for 2024, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development. It doesn’t stop there. We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees: * Flexible working - We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Kettering provide comfortable collaboration spaces for team get-togethers * 21 days’ holiday + 8 days’ Bank Holiday+ 4.5 days allocated for CMI holiday over Christmas and New Year period - with annual leave days increasing with length of service and the opportunity to buy and sell holiday * Wellbeing and mental health - in-house mental health first-aid trainers and BUPA Employee Assistance for 24 hour support * Inclusion at our core - Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join * CMI membership - take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice * Rewards and Recognition scheme - cash prizes awarded to employees throughout the year * Pension - we add an extra 6% of your gross salary to your pension pot every month after 3 months About us: The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We have worked with businesses and education providers to inspire people to unleash their potential through qualifications, apprenticeships and training to become skilled, confident and successful managers and leaders, resulting in Chartered Manager status - the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace. Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website. By submitting your CV/application, you are agreeing for your data to be used this way. We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants. J-18808-Ljbffr