Job descriptionMarketing Manager (Digital Focus) Travel industry preferable. Birmingham, UK Reports to: Head of Marketing / Commercial Director About the Role We are looking for a results-driven Marketing Manager with a strong digital skillset to join a growing travel/tour operator business. This role will be responsible for planning, executing, and optimising multi-channel marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will combine creativity with data-driven decision-making and have experience working in a fast-paced, customer-focused environment. Key Responsibilities * Develop and deliver integrated marketing campaigns across digital and offline channels * Lead digital marketing activity, including paid media (PPC, display, social), SEO, email marketing, and website optimisation * Analyse campaign performance and customer data to drive continuous improvement and ROI * Manage and optimise the company website, ensuring strong UX, conversion rates, and SEO performance * Collaborate with sales, product, and commercial teams to align marketing activity with business objectives * Oversee content strategy, including social media, blogs, and customer communications * Manage relationships with external agencies and partners * Monitor market trends, competitor activity, and customer insights within the travel sector * Support brand development and ensure consistency across all marketing channels * Manage marketing budgets and report on performance against KPIs Key Requirements * Proven experience in a Marketing Manager or Senior Digital Marketing role * Strong digital marketing expertise across paid media, SEO, CRM/email, and analytics * Experience using tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM platforms * Data-driven mindset with strong analytical and reporting skills * Experience managing budgets and delivering measurable ROI * Excellent communication and stakeholder management skills * Ability to manage multiple projects in a fast-paced environment Desirable * Experience within the travel industry, tour operator, or leisure sector * Knowledge of customer journey mapping and lifecycle marketing * Experience with marketing automation platforms * Familiarity with booking systems or e-commerce platforms What We Offer * Hybrid working model (London or Birmingham base) * Competitive salary and benefits package * Opportunity to shape and grow digital marketing in a dynamic travel business * Collaborative and supportive team environment Salary £40,000 - £50,000 depending on experience. J-18808-Ljbffr