Head of Content

Head of Content

Dubai, UAE

Full-Time

About Sann

eSanne is a luxury made-to-order fashion house, creating custom garments for women around the world

.We believe luxury shouldn't be mass-produced. Every piece is made only once it has been ordered, handcrafted by our atelier and tailored specifically for its wearer

.Our design language sits somewhere between retro-futurism, 70s nostalgia and modern luxury

.As we enter our next stage of growth, we're looking for someone who shares our ambition of building one of the world's most desirable fashion brands

.Not just through advertising

.Through content

The Opportunity

tyThis is an opportunity to build one of the most exciting in-house creative studios in luxury fashio

n.Your job is simpl

e:Make people car

e.Everything we create should make people feel somethin

g.Curiosit

y.Desir

e.Jo

y.Nostalgi

a.Admiratio

n.If people stop scrolling because of something you've created, you're doing your jo

b.If people can't stop thinking about Sanne, you're excellin

g.Your Miss

ionBuild the content engine that makes Sanne one of the most desirable and culturally relevant fashion brands tod

ay.You'll own the strategy, creative direction and production of content across every platform where Sanne lives, ensuring every touchpoint feels unmistakably San

ne.

What You'll Be Responsible

ForCreative Direc

tionLead the visual storytelling of Sanne across every platf

orm.Transform collections, campaigns and ideas into stories that people genuinely want to watch, share and talk ab

out.Protect and evolve the creative identity of the br

and.Organic G

rowthOwn our organic content stra

tegy.Create content that earns attention rather than buyin

g it.Obsess

• over:Watch
• timeS
• hares
• SavesCommunity engag
• ementOrganic
• reachReturning vi
• ewersCultural rele

vanceFollowers are

nice.Influence is be

Content Prod

uctionOversee every stage of produ

ction.Sometimes you'll pick up an iPhone and create a brilliant piece of content you

rself.Other times you'll brief photographers, videographers, editors and creators to produce world-class camp

aigns.You'll know exactly when each approach is

right. Build the Creative

StudioOne of your most important responsibi

lities.As Sanne grows, you'll build and lead an exceptional creativ

e team.You'll identify, recruit and manage the best freelance and in-house talent inc

• luding:Videog
• raphersPhotog
• raphers
• EditorsMotion De
• signersCopy
• writersCreative Pr
• oducersContent C

reatorsYou'll build the team required to produce exceptiona

l work. Editorial O

wnershipOwn the creative direction of everything we

publish.In

• cluding:Website
• imageryProduct
• launchesCampai
• gn filmsI
• nstagr
• amTikTo
• kYouTube
• SnapchatP
• interest
• SubstackNew
• slettersL
• ookbooksBehind-the-scenes
• contentBra
• nd filmsRetail display

contentWhile you won't necessarily write every word, you'll have the taste and editorial judgement to ensure everything feels premium and unmistakably Sanne. You'll be comfortable using AI to develop first drafts, refine ideas, and occasionally write longer-form pieces y

ourself. Creative O

perationsLead content from idea through to pub

lication.You'll build efficient creative systems i

• ncluding:Content
• calendarsProduction
• schedulesCreati
• ve briefsS
• hot listsAsset m
• anagementCampaign
• planningCreativ

e budgets
Stay Ahead

of CultureYou're naturall

y curious.You're constantly re

• searching:New creati
• ve formatsPlatfo
• rm updatesIntern
• et cult
• ureF
• ashio
• nFi
• lm
• MusicArtAIEmerging

technologyYou're expected to bring fresh ideas to the table every week—not simply execu

te briefs.

Who You AreYou have excepti

onal taste.You instinctively know when something fee

ls premium.You understand luxury without making it feel in

accessible.You don't create content because it'

s trending.You create content because it tells a be

tter story.You're passionate with making people stop

scrolling.You understand how different audiences consume content across different platforms and know how to adapt creative without losing the essence of

the brand.You enjoy building teams just as much as creatin

g yourself.You care deeply ab

out detail.You're

ambitious.You'

re curious.And you're excited by the challenge of helping build a global luxury brand from

the inside. Skills &

; ExperienceWe're less interested in where you've worked and more interested in what y

ou've built.You'll likely have experience in some com

• bination of:Lu
• xury fashionLife
• style brandsCreat
• ive agenciesMed
• ia companiesCreato
• r businessesHigh-growth con

sumer brandsYou should have

• experience:Leading creative projects from concept
• to deliveryProducing both organic and camp
• aign contentDirecting photographers and v
• ideographersEditing or overseeing shor
• t-form videoUnderstanding platform-specific
• storytellingBuilding creative processes a
• nd workflowsManaging freelancers and cr

eative teamsExperience using AI creative tools is highl

y desirable. Success

in This RoleWithin your first 12 months, success wi

• ll look like:Creating a distinctive visual identity that is instantly recognisa
• ble as Sanne.Generating millions of organic views across o
• ur platforms.Increasing high-quality website traffic from org
• anic content.Contributing measurable revenue through or
• ganic social.Building a trusted network of exceptional creative freelancers and beginning to grow an i
• n-house team.Making Sanne one of the most desirable and niche fashion b

rands online. Reporting Structure

You'll work directly alongside our Founder & Creative Director, turning ideas into stories that pe

ople remember.You'll collaborate closely with our Chief Marketing Officer, who will own the overall marketing strategy, while you lead the creative vision and execution behind every pie

ce of content.

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