Social Media Manager

Location: London

Office requirement: Hybrid 2 days in office

Employment type: Permanent

Seniority level: Mid-senior level

Language: All stages of the recruitment process will be conducted in English

At GWI were always looking for extraordinary people who thrive on making an extraordinary impact. Right now were looking for a Social Media Manager to play a key role in our Marketing Team in London If thats you and making a difference gets you out of bed in the morning keep reading. It could be the start of something well extraordinary.

As our Social Media Manager youll:

Be responsible for shaping deploying and evolving GWIs social media presence across all relevant channels. Youll combine strategic thinking with hands-on execution ensuring our social presence is tightly anchored to business objectives and brand goals.

Youll bring our social channels to life telling GWIs story in ways that are vibrant insightful and bold. By crafting a distinctive voice that GWI becomes known for youll ensure our content delivers genuine value drives thought leadership and stands out across industries. From high-level brand positioning to everyday engagement youll make GWIs channels places people want to follow interact with and share.

A critical part of this role will be positioning GWI at the forefront of AI-powered insights in an increasingly agent-driven world ensuring our brand voice resonates across industries and audiences.

Sounds great what will I be doing

Social media strategy & execution

• Support the Head of Comms in building the social media strategy for GWI across all relevant channels firmly anchored in business objectives.
• Lead long-term social initiatives to strengthen brand positioning and drive measurable business outcomes.
• Showcase GWI as a leader in AI-powered insights aligning messaging with the evolving agent-driven landscape.
• Ensure GWI is part of industry conversations across social channels.

Editorial & content management

• Develop the editorial strategy in alignment with GWIs brand product & corporate messaging and key content.
• Collaborate with our Senior Events Exec on social media around major events.
• Coordinate the editorial committee across stakeholders (Marketing GTM Product PR Internal Comms etc.) ensuring cohesive planning and execution.
• Oversee content production publishing and channel optimization.
• Champion creative storytelling approaches that make our channels dynamic bold and memorable.
• Manage the upload and amplification of GWIs video output.
• Use tools including AI tools to produce always-on content as well as working with our Video Editor on higher-level production of content.

Advocacy & community engagement

• Develop and drive GWIs Advocacy Strategy spanning executives customers and employees.
• Build programs to empower advocates amplify voices and strengthen GWIs reputation in AI data and insights.
• Engage communities across channels to foster meaningful relationships.
• Manage and grow GWIs share of voice on community-driven platforms (e.g. Reddit) ensuring authentic representation active participation and a distinctive voice in industry conversations.

Building our Founder profile

• Develop a channel-specific social plan to elevate the voice of our Founder and CEO as a thought leader.
• Work with our Content Creators on regularly drafting content across industry goings on product and innovation GWI data and customer insights.
• Own a schedule for CEO posts and lead on producing regular video and creative content working with the CEOs EA and a working group across PR social and content.

Analytics reporting & optimization

• Produce regular reporting and analysis of GWIs social media KPIs linking results to commercial impact.
• Present insights trends and recommendations to cross-functional teams leadership and execs.
• Use data not just to optimize performance but to identify opportunities to be bolder more creative and more impactful.
• Continuously refine tactics to maximize performance and ROI.

What do I need to bring with me

• Proven experience in social media management ideally with B2B SaaS or tech-driven brands.
• Track record of developing social media strategies linked to measurable business impact.
• Strong knowledge of platforms including LinkedIn X/Twitter Instagram TikTok YouTube and emerging networks.
• Exceptional content planning copywriting and storytelling skills.
• Experience building advocacy programs with executives employees and external champions.
• Experience in community building and management nurturing engaged and active audiences.
• Proven experience managing brand presence and share of voice across community-driven platforms (e.g. Reddit Discord).
• Analytical mindset with strong command of reporting attribution and optimization.

Why Join Us

• Influence the global narrative of a fast-scaling company with ambitions to define an emerging category.
• Work alongside senior executives and cross-functional leaders where your impact is visible at the highest levels.
• Enjoy a fast-paced growth-oriented culture with opportunities to make your mark and grow your career as the company scales globally.
• Own the opportunity to craft a unique social media voice for GWI that is bold memorable and industry-defining.

What We Offer

At GWI youll find meaningful work visible impact and a culture that empowers you to do your best. Our package includes:

• Time to recharge 25 days annual leave plus office closures over the holidays.
• Health & wellbeing Health cash plan enhanced family benefits carer days and mental health support.
• Financial benefits Competitive salary 4% pension matching and recognition programs that celebrate success.
• Flexibility & balance Flexitime early Friday finishes hybrid and remote options plus a work from home budget.
• Career growth Accredited learning leadership development and global career mobility.
• Community & impact DE&I initiatives volunteering opportunities donation matching and payroll giving.

Put all that together and GWI is the friendliest most fulfilling place any of us has ever worked.

Diversity Equity & Inclusion

Diversity is fundamental to who we areas a data company and as a workplace. Our data reflects global realities and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.

As a Disability Confident employer we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring processwhether thats extra time materials in advance or a different format breaks an adjusted interview format assistive tools or flexible scheduling. Were happy to discuss whatever would work best for you.

We actively encourage applications from underrepresented and marginalised communities.

At GWI youll find a place to contribute meaningfully grow professionally and belong fully.

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Required Experience:

IC

Employment Type : Full Time
Experience: years
Vacancy: 1