OOH Senior Activation Investment Director

Job Description

The Account Director is responsible for leading the delivery of the Spark OOH offering, across their assigned clients. You will also be a critical support to the Business Director in delivering the agency development plan, cultivating a high-performing team, and pioneering a market-leading Publicis Media OOH product.

As the Account Director, you will lead the direct reports in the day-to-day delivery of ‘best-in‑class OOH solutions, which are integrated, data‑driven, technology‑enabled and innovative. You will be accountable for continually motivating the team and developing their capability; ensuring output is consistently high quality, efficient, accurate and profitable.

You will be responsible for the effective deployment and evolution of the ‘Planning Framework’. Your responsibility will also include ensuring all working processes are compliant with Operations ways of working and Sparks SLAs. Working with the centralised Trading team and PMX, you will ensure contractual (i.e., PRFs) and commercial (i.e., spend direction/APEX) objectives are met for your Clients.

The Account Director creates and implements business development plans for assigned ‘Key Clients’. These plans must be aligned to the Spark Agency Development plan KPIs; as set out by your Business Director.

Your remit will also include the day-to-day mobilisation of your team centred on the Spark vision; inspiring the agency so that all organic growth and new business opportunities are capitalised on.

Responsibilities

• Own delivery of revenue, billing targets and strategic KPIs across allocated OOH clients
• Lead new business activity including pricing, submissions, propositions, presentations and client transitions
• Develop and execute SMART Key Client growth plans in partnership with senior stakeholders
• Translate client business strategies into high‑impact OOH planning, buying and activation solutions
• Drive best‑in‑class OOH planning and buying, ensuring SLA, PRF and ECOS compliance
• Lead cross‑functional collaboration (trading, activation, data, innovation, automation) to maximise ROI
• Build transformational media owner partnerships and agile trading strategies to unlock incremental growth
• Oversee resource planning, team workloads and delivery quality across all client briefs
• Champion automation, data, dynamic and APEX opportunities to improve performance and efficiency
• Ensure commercial governance: forecasting, financial accuracy, audits, guarantees and reporting
• Proactively manage senior client, planner, investment and media owner relationships
• Provide clear performance reporting, insights and recommendations to Business Director and leadership
• Lead and develop high‑performing teams through coaching, training, appraisals and capability building
• Promote OOH effectiveness internally and externally through case studies, events and thought leadership
• Drive continuous improvement by sharing best practice across Publicis Media and evolving the OOH offer

Qualifications

• Excellent OOH knowledge and broad experience in planning and buying, including the application of all industry and internal planning and administration tools e.g. Purl, Route, Planner, and Touchpoints.
• High level of knowledge and experience in the broad marketing and advertising landscape as well as being an expert in OOH.
• Strong understanding of digital media concepts, propositions and Posterscope digital services.
• Excellent negotiation skills to convert client challenges into solutions which deliver against commercial objectives and campaign KPIs.
• Strong project management skills to handle a high volume of work and allocate resources and work types in the most efficient and effective way.
• Excellent understanding of the business priorities and strategy to appreciate the impact of any emerging trends and technology to identify any specific business development opportunities.
• Resilient and able to handle conflict in a pressurised environment with an energised and enthusiastic approach and a high level of tenacity.
• Demonstrates a strong collaborative approach to sharing ideas and business intelligence which supports the overall performance of the function and the business.
• Excellent communication and presentation skills with the ability to influence a broad range of senior external and internal stakeholders.
• Excellent relationship builder, who can pro-actively build and maintain agency and client contacts and become a trusted advisor. Capable of managing the day-to-day working interactions with agency planners, Central Trading Team, Media Owner partners and Clients.
• Strong commercial skills to identify specific opportunities to develop organic business, maintain high-spending clients and convert new advertisers to OOH. Capable of managing brief pipelines, anticipating challenges and providing potential solutions.
• Strategic thinker demonstrating strong skills in presenting innovative thinking and solutions to clients.
• Strong leadership skills to manage, motivate and coach, with the ability to inspire a diverse group of people.

Additional Information

Spark Foundry has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives like:

Please check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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