Head of Marketing & PR

BRAND INTRODUCTION

At Montcalm Collection, we believe that timeless style
and genuine hospitality are more than just values; they’re a way of life. Our
people are the heart of our hotels: passionate individuals working together as
a team, united by an unwavering commitment to providing first-class personal
service.

Our collection spans some of London’s most storied
buildings, from elegant Georgian townhouses and an 18th-century brewery to a
historic head office and a contemporary architectural landmark. Each hotel has
its own unique story, and within everyone, our team create unforgettable
experiences for our guests.

Join us, and become part of a culture that celebrates
individuality, nurtures potential, and upholds the very highest standards of
the art of hospitality.

WHY JOIN MONTCALM COLLECTION

·
Competitive salary that reflects your
talent, contribution, and potential.

·
Generous holiday allowance, starting at
28 days (including bank holidays) and increasing with service—supporting your
life beyond work.

·
Paid birthday leave, so you can celebrate
your special day your way.

·
We celebrate life’s milestones with you,
offering generous gifts and financial support for special occasions such as
weddings and the arrival of a new baby.

·
Comprehensive wellbeing support,
including free access to our Employee Assistance Programme provided by
Hospitality Action, offering confidential support, wellbeing resources, and
free legal advice.

·
Cashback healthcare plan, covering
dental, optical, physiotherapy, and alternative treatments—helping you stay at
your best.

·
Preferential gym membership rates,
helping you maintain your health and vitality.

·
Continuous learning and development
opportunities, from hands-on training to leadership
masterclasses—empowering your career growth.

·
Paid volunteering day, giving you the
opportunity to support a charity close to your heart.

·
Employee referral programme, rewarding
you for bringing great talent into our teams.

·
Complimentary meals on duty in our team
restaurant.

·
Exclusive room rate discounts across the
Montcalm Collection.

·
International hotel discounts through
Marriott Bonvoy, giving you access to exceptional global experiences.

·
City-wide discounts and perks, with
savings across retail, entertainment, essential services, fashion, and more.

·
Recognition programmes, including
vouchers and curated rewards that celebrate excellence and individuality.

·
Elegant annual celebrations and social events,
bringing our teams together to connect and celebrate in style.

ROLE OVERVIEW

The Head of Marketing & PR is responsible for
leading and executing the overall marketing, brand, communications, and public
relations strategy across the Montcalm Collection portfolio.

The role drives brand awareness, market positioning,
guest acquisition, revenue generation, reputation management and stakeholder
engagement across the Group's portfolio, including Montcalm Collection, Inhabit
Hotels, Park Grand Hotels, and all Marriott franchised properties operating
under Autograph Collection, Design Hotels, Tribute Portfolio, or any future
Marriott affiliations.

As a member of the senior leadership team, the Head of
Marketing & PR works closely with Operations, Revenue Management, Sales,
Finance, People & Culture and Hotel General Managers to deliver business
objectives and support long-term growth.

RESPONSIBILITIES

·
Develop
and implement the Group Marketing & Communications Strategy.

·
Create
annual marketing plans and budgets across all brands.

·
Drive
brand awareness, market share and commercial performance.

·
Monitor
industry trends, guest behaviour and competitor activity.

·
Deliver
measurable marketing return on investment and revenue contribution.

·
Act
as brand guardian for Montcalm Collection, Inhabit Hotels and Park Grand
Hotels.

·
Ensure
consistency of visual identity, messaging and brand standards.

·
Lead
brand development, repositioning and new hotel launch strategies.

·
Oversee
all creative assets, photography, videography and brand collateral.

·
Ensure
brand standards are maintained across all guest touchpoints.

·
Develop
and execute Group PR and communications strategies.

·
Manage
relationships with media, journalists, influencers and industry stakeholders.

·
Secure
positive media coverage across trade, consumer and luxury publications.

·
Lead
crisis communications and reputation management activities.

·
Prepare
executive communications, press releases and corporate announcements.

·
Manage
agency relationships and PR partnerships.

·
Oversee
website strategy, content management and user experience.

·
Lead
SEO, PPC, paid social media and digital advertising activities.

·
Manage
CRM and email marketing strategies.

·
Monitor
digital performance metrics and campaign effectiveness.

·
Drive
direct bookings and customer acquisition initiatives.

·
Oversee
online reputation management and review platforms.

·
Develop
content strategies across all channels and brands.

·
Oversee
social media planning, engagement and execution.

·
Ensure
content reflects each brand's unique positioning and audience.

·
Lead
influencer and content creator partnerships.

·
Develop
compelling storytelling that enhances brand visibility and guest engagement.

·
Develop
strategic partnerships that enhance revenue and brand visibility.

·
Negotiate
sponsorship, collaboration and barter agreements.

·
Identify
opportunities with luxury, lifestyle, travel and corporate partners.

·
Support
sales and revenue teams through targeted marketing initiatives.

·
Maximise
opportunities to drive commercial performance and guest acquisition.

·
Ensure
full compliance with Marriott brand standards, marketing requirements and
franchise obligations.

·
Manage
relationships with Marriott corporate marketing teams and brand
representatives.

·
Coordinate
campaigns aligned with Autograph Collection, Design Hotels, Tribute Portfolio
and any future Marriott brand requirements.

·
Maximise
opportunities through Marriott Bonvoy, Marriott distribution channels and
global marketing initiatives while maintaining each property's unique identity.

·
Ensure
all Marriott-affiliated properties meet required brand and marketing standards.

·
Partner
closely with the Head of People & Culture to develop and strengthen
Montcalm Collection's employer brand.

·
Support
attraction, engagement and retention initiatives through internal and external
communications campaigns.

·
Develop
marketing strategies that position Montcalm Collection as an employer of choice
within the hospitality industry.

·
Support
recruitment campaigns, careers marketing, employee success stories and talent
acquisition initiatives. Collaborate on employee engagement, wellbeing,
recognition and internal communication programmes.

·
Ensure
alignment between guest experience and employee experience across the Group.

·
Support
communication of diversity, equity, inclusion, learning and development and
people-focused initiatives.

·
Work
closely with operational leaders to promote the Group's sustainability strategy
and ESG commitments.

·
Develop
communication plans supporting environmental, social and community initiatives
across all brands.

·
Ensure
sustainability achievements and responsible business practices are effectively
communicated to guests, employees, partners and stakeholders.

·
Support
B Corp certification, ESG reporting, community engagement and responsible
tourism initiatives where applicable.

·
Collaborate
with the People & Culture team to communicate sustainability initiatives
internally and encourage employee participation.

·
Monitor
industry trends and best practices relating to sustainable hospitality and
responsible business.

·
Manage
marketing and PR budgets across the Group.

·
Monitor
campaign performance, marketing effectiveness and return on investment.

·
Produce
regular reports and insights for the Executive Team.

·
Ensure
effective allocation of resources across brands and properties.

·
Leads,
coach and develop the Marketing & PR team.

·
Establish
objectives, KPIs and development plans.

·
Foster
a culture of creativity, innovation and accountability.

·
Ensure
the team delivers exceptional support to all hotels and stakeholders.

·
Work
closely with Hotel General Managers, Operations, Sales, Revenue Management,
Finance and People & Culture teams to align business priorities and
commercial objectives.

·
Support
opening projects, refurbishment programmes and strategic initiatives.

·
Represent
the Group at industry events, conferences, awards and networking opportunities.

SKILLS AND QUALIFICATIONS

·
Bachelor’s degree in marketing, Communications,
Business or a related field.

·
Minimum 8–10 years of progressive marketing and
communications experience.

·
Minimum 3–5 years in a senior marketing leadership
role within hospitality, luxury or lifestyle sectors.

·
Proven experience managing multi-property or
multi-brand portfolios.

·
Strong understanding of hotel distribution, digital
marketing and revenue generation.

·
Experience working with Marriott brands and franchise
requirements is highly desirable.

·
Exceptional communication, presentation and
stakeholder management skills.

·
Strong commercial and analytical capability.

·
Experience managing agencies, media partners and
external suppliers.

·
Proven budget management experience.

·
Strong leadership and people management skills.

WORKING CONDITIONS

·
Full-time
leadership role supporting all Montcalm Collection properties.

·
Frequent
travel between hotels and corporate offices.

·
Regular
attendance at media events, brand launches, networking events and industry
functions.

·
Occasional
evening and weekend commitments in line with business needs.

·
Active
participation in Executive Team meetings, leadership forums and strategic
planning sessions.

ELIGIBILITY

Candidates must
be authorised to live and work in the UK. Currently, visa sponsorship is not
available for this role.

EQUAL OPPORTUNITY EMPLOYER

At Montcalm
Collection, diversity and inclusion aren't just buzzwords. We genuinely value
the unique perspectives everyone brings, regardless of gender, ethnicity, age,
disability, or background. Our culture thrives on mutual respect, and we
provide a workplace free from discrimination and prejudice.

Should this
role resonate with your aspirations, please apply. If not shortlisted, we
encourage you to explore other opportunities with us, either now or in the
future.

Note: If
you do not hear from us within 14 days, kindly consider your application as not
shortlisted for this role.

Please
note that we do not accept unsolicited CVs from agencies or head-hunters.
Any CVs submitted for these roles without prior agreement per role in writing
from our Head of Human Resources, will be considered the property of the
company and will not be subject to agency fees.Montcalm CollectionMontcalm Collection