Partner, Influencer Creative Strategy

Brainlabs is the media agency built to answer one question: what’s actually driving profit? Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line.

What’s the role

Brainlabs Influencer is at an inflection point – growing fast, winning bigger briefs, and ready to make a serious statement about what great influencer marketing looks like. The Partner of Influencer Creative Strategy is the person who shapes that statement. This is a senior, cross‑functional role that owns two things simultaneously: the creative quality of our new business responses and the creative identity of Brainlabs Influencer as a brand. It is a rare opportunity to define a practice’s voice from the inside, working alongside some of the sharpest commercial minds in the industry.

What you do

• Lead the creative strategy offering across new business pitches and growth opportunities, shaping the central creative idea that sits at the heart of every response.
• Define and drive the Brainlabs Influencer brand identity – articulating who we are, what we stand for, and what makes our creative approach distinct in the market.
• Help to develop the visual brand identity for Brainlabs Influencer, translating strategic positioning into a coherent, recognisable aesthetic.
• Think beyond social executions: champion community‑led campaign platforms, cultural ideas, and bold new creative territories that raise the bar for clients.
• Write compelling creative briefs, develop pitch decks, playbooks, and client‑facing materials to a standard that sets the team apart.
• Coach and elevate the broader influencer team’s creative thinking, running workshops, reviews, and critiques that make the work braver and more ambitious.
• Own the creative narrative through the full pitch process, from first brief to the room itself.
• Supervise the team’s day‑to‑day creative output, ensuring quality and consistency while delegating effectively so you can focus on the highest‑impact work.
• Build strong relationships with senior client stakeholders, bringing creative vision and commercial understanding to every interaction.
• Flex across influencer‑first and media‑first briefs, adapting tone of voice and creative approach depending on the needs of the response.
• Integrate AI tools into the creative process, from ideation to content production, and help the team do the same.

Who you are

• You have a genuine point of view on culture, creativity, and what makes influencer marketing actually interesting – and you’re not afraid to push for it.
• You can move between big‑picture brand thinking and hands‑on craft: writing a brief, shaping a deck, or steering a pitch without needing to be coaxed into the detail.
• You’re energised by building something from scratch – defining an identity, establishing a way of working, leaving a mark on how a team thinks.
• You bring out the best in people around you: your feedback is specific, your standards are high, and you make the team feel capable of more than they thought.
• You’re as comfortable in a new business pitch as you are in a client workshop – you read the room, land the idea, and move things forward.
• You think in platforms and communities, not just posts – you’re always asking how a campaign can become something people actually want to be part of.

How you succeed

• You live our culture code every day!
• New business pitches are won with a strong creative point of view at their centre.
• Brainlabs Influencer’s brand identity is clear, consistent, and recognisable in market.
• The influencer team’s creative output improves visibly through your coaching and standard‑setting.
• Creative ideas are grounded in measurable outcomes and built to be tested and iterated.
• Senior client relationships are strong and you are seen as a trusted creative voice.
• AI tools are embedded into the team’s creative workflow in a way that accelerates quality, not just speed.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.

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