Talent.com
The Change Partners - Global talent specialists for a connected world
Go to Market (GTM) Lead - CTVThe Change Partners - Global talent specialists for a connected world • City of London, London, United Kingdom
Go to Market (GTM) Lead - CTV

Go to Market (GTM) Lead - CTV

The Change Partners - Global talent specialists for a connected world • City of London, London, United Kingdom
10 days ago
Job type
  • Full-time
Job description

The Change Partners are working with a tier-1 Brand who are heavily growing their Advertising business who are hiring for a GTM and Product Marketing Lead across EMEA.


We’re looking for a strategic and commercially minded Product & Go-To-Market (GTM) Lead to define and drive the EMEA product and GTM strategy for Ad Experiences — spanning video, CTV, and innovative ad-format solutions.


Key Responsibilities

  • Product & GTM Strategy - Lead and execute the EMEA product and go-to-market strategy for Ad Experiences products and solutions.
  • Develop compelling value propositions, positioning, and narratives to bring products to market, while establishing clear measurement frameworks to assess performance and impact.
  • Voice of the Customer - Act as the bridge between EMEA client-facing teams, Global Product Marketing, Product & Engineering, Business Development, and other internal stakeholders.
  • Synthesise market needs and craft points of view on product-market fit — defining what to build and how best to position it within the Ad Experiences ecosystem.
  • Product Feedback Loop - Create robust frameworks to monitor product adoption and capture client and market insights.
  • Partner with regional teams to channel feedback into Product & Engineering, helping shape future roadmaps and feature development.
  • Sales Enablement - Ensure consistency and clarity in how Ad Experiences products and solutions are presented.
  • Equip sales teams with the tools, insights, and training they need to communicate value, handle objections, and close deals.
  • Deliver sales collateral, FAQs, playbooks, and enablement sessions to drive product adoption and revenue growth.
  • Cross-Functional Collaboration - Work closely with Product & Engineering, Marketing, Sales, Analytics & Insights, Pricing, Partnerships, Legal, and Operations to execute seamless product launches and GTM initiatives across EMEA.
  • Thought Leadership - Serve as a trusted advisor and subject-matter expert for CTV and Ad Experiences.
  • Provide strategic insights and market perspectives to inform product strategy and commercial growth.


Your background:

  • Experience in Product Marketing, Sales Enablement, or GTM Strategy within ad formats and ad experiences.
  • Proven track record of leading product launches, defining value propositions, and driving adoption across multiple markets.
  • Ability to build frameworks, processes, and tools that scale GTM and measure product impact.
  • Strong storytelling and communication skills, turning complex products and data into clear, persuasive narratives.
  • Analytical mindset with experience in market research, competitive analysis, and performance measurement.
  • Skilled at cross-functional collaboration with Product, Engineering, Marketing, Sales, Analytics, and other teams.
  • Highly organised, proactive, and detail-oriented, thriving in fast-paced, dynamic environments.


Please apply for further information.

Create a job alert for this search

Go to Market (GTM) Lead - CTV • City of London, London, United Kingdom

Similar jobs

Senior Growth Analytics Lead - Incrementality, LTV & ROI

PreplyGreater London, England, GB
Full-time

Preply is seeking a senior analytics leader to own the marketing measurement framework.You will interpret outputs, understand drivers, risks, and opportunities, and present clear recommendations to... Show more

 • Promoted

Head of Sales — AI-First GTM Leader for Pharma

Helical Ltd.Greater London, England, United Kingdom
Full-time

Head of Sales to own new business and build Helical’s commercial function from the ground up.You will close high-value enterprise deals with pharma and biotech, shape the go-to-market playbook, and... Show more

 • Promoted

Lead ML Engineer, Search & Recommendation (London)

JD.comGreater London, England, United Kingdom
Full-time

Machine Learning Team Lead in London to guide a group of algorithm engineers focused on search and recommendation systems.The role blends hands-on ML work with strategic leadership to improve perso... Show more

 • Promoted

VP of Revenue: Build & Scale GTM Engine

TerrificGreater London, England, United Kingdom
Full-time

Terrific in London is hiring a VP of Revenue to own end-to-end revenue—from pipeline to expansion—and to define how we sell, forecast, and grow.You’ll build a real go-to-market motion, align Sales,... Show more

 • Promoted

EMEA VP of GTM & Enterprise Growth

AstronomerGreater London, England, United Kingdom
Full-time

Astronomer is seeking a high-impact Vice President of EMEA to lead and scale our go-to-market revenue engine.You will own the full sales motion—from enterprise to commercial—building a high-perform... Show more

 • Promoted

GTM Deals Strategy Lead

BDO UK LLPGreater London, England, GB
Full-time

BDO UK LLP in Greater London is seeking a Head of Go To Market aligned to Deals.You will shape and deliver a go-to-market strategy while collaborating closely with business leadership, ensuring suc... Show more

 • Promoted

GTM Director - B2B Acceptance Solutions

VisaGreater London, England, GB
Full-time

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories,... Show more

 • Promoted

Global Consumer & Market Insights Lead

Ralph LaurenGreater London, England, United Kingdom
Full-time

Position: Global Insights Director (London).Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products across five categories: app... Show more

 • Promoted

Senior PMM — AI Chat GTM & Growth Leader

Cleo AIGreater London, England, United Kingdom
Full-time

Most people come to Cleo to do work that matters.Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financ... Show more

 • Promoted

Regional VP of Sales & GTM Growth

AphexGreater London, England, United Kingdom
Full-time

Aphex in London is seeking a regional revenue leader to own the hub's grow engine, including strategy, cadence, and coaching infrastructure.You will lead a multi-disciplinary team across sales, cus... Show more

 • Promoted

Director of Sales Glance TV

Framework VenturesGreater London, England, United Kingdom
Full-time

Glance is seeking a dynamic and experienced Senior Seller to drive revenue and market adoption for our innovative Glance TV advertising solutions.This is not your traditional CTV offering.We provid... Show more

 • Promoted

GTM Director - B2B Acceptance Solutions

TinkGreater London, England, GB
Full-time

Visa Commercial Solutions (VCS) is a world‑class organization responsible for growing all flows between businesses and governments, from SMBs to the largest global corporations.The B2B Acceptance t... Show more

 • Promoted • New!

EMEA Broadband Sales VP — AI‑Driven Growth Leader

HarmonicGreater London, England, United Kingdom
Full-time

Harmonic is seeking a Vice President of Sales for EMEA Broadband to drive regional sales strategy and team performance.This senior role focuses on profitable growth across cable operators and fiber... Show more

 • Promoted

AI-Driven Services Growth & GTM Lead

ProofpointGreater London, England, GB
Full-time

Proofpoint is seeking a Services Program Manager to partner with Sales, Customer Success, and Product to drive go-to-market strategies that grow Services attach rates and ARR.The role blends strate... Show more

 • Promoted

Growth ML Lead: pLTV, MMM & Real-Time UA

FloGreater London, England, GB
Full-time

Flo in London is hiring a Data Science Lead to build and lead the Predictive Growth Optimisation team, driving ML models for user acquisition, lifetime value, and a $25M+ annual marketing budget ac... Show more

 • Promoted

Senior Director, Campaign Delivery (Goat) - 12 Month FTC

WPP MediaGreater London, England, United Kingdom
Full-time

Senior Director, Campaign Delivery (Goat) - 12 Month FTC.WPP is the trusted growth partner for the world’s leading brands.With exceptional talent, trusted data and intelligence, and world-class par... Show more

 • Promoted

AV Associate Director: Lead TV, CTV & Audio Strategy

ZenithGreater London, England, GB
Full-time

Zenith in Greater London is seeking a leader in AV work to shape strategies across TV, BVOD, CTV, Audio, and Cinema.This role involves leading AV planning and guiding a team of buyers while collabo... Show more

 • Promoted

VP of Go-to-Market, Growth

SensatGreater London, England, United Kingdom
Full-time

Sensat is a geospatial AI business that powers advanced and highly functional digital twins for the world's most critical infrastructure projects.We partner with the world's largest construction, e... Show more

 • Promoted

EMEA Energy Industry Go-To-Market (GTM) Leader

WinsAboveGreater London, England, United Kingdom
Full-time

Databricks is looking for a bold, strategic, and execution‑oriented senior executive to lead our Energy industry go‑to‑market (GTM) motion across the Europe, Middle East, and Africa (EMEA) region.A... Show more

 • Promoted

Senior AV Campaign Lead - TV, CTV & Audio

UNAVAILABLEGreater London, England, GB
Full-time

Zenith International is seeking an AV Manager to lead impactful AV campaigns for Disney, leveraging various media channels.In this role, you will ensure the quality and efficiency of campaigns whil... Show more