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MacGregor Black
Head of Sales (Europe)MacGregor Black • Greater London, England, UK
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Head of Sales (Europe)

Head of Sales (Europe)

MacGregor Black • Greater London, England, UK
30+ days ago
Job type
  • Permanent
Job description
  • Do you have a proven track record of growing premium Wine & Spirits brands through distributor partnerships across Europe?
  • Have you successfully led international commercial strategy while driving sales performance across multiple European markets?
  • Ready to play a key leadership role within one of the UK's most respected luxury drinks businesses?

MacGregor Black is partnering with a leading Luxury Beverages business on the search for a Head of Sales (Europe). This is a Permanent position based in London, with regular European travel.

This is a senior commercial leadership role responsible for driving sales performance across key European markets through a network of distributor partners. Leading a small international team, you will be accountable for commercial strategy, route-to-market development, distributor performance and sustainable growth across a portfolio of internationally recognised luxury brands.

Working closely with the executive leadership team, you'll play a pivotal role in shaping the European sales strategy, identifying new commercial opportunities and ensuring best-in-class execution across both On Trade and Off Trade channels.

Key Responsibilities

  • Develop and deliver the European commercial strategy across key distributor markets.
  • Lead, coach and develop a small international sales team to deliver ambitious growth objectives.
  • Build high-performing distributor partnerships, driving accountability, execution and long-term business growth.
  • Identify new route-to-market opportunities and expand distribution across priority European territories.
  • Deliver sustainable sales growth whilst protecting premium brand positioning and pricing integrity.
  • Drive visibility, activation and commercial execution across premium On Trade and Off Trade channels.
  • Manage annual budgets, forecasting, sales performance and commercial planning.
  • Work closely with Marketing, Supply Chain and Finance to ensure successful market execution.
  • Monitor competitor activity, market trends and customer insights to identify new growth opportunities.
  • Represent the business across key international markets, customers and industry events.

Qualifications & Experience

  • Proven experience leading international sales within premium Wine & Spirits or luxury beverages.
  • Experience developing route-to-market strategies and delivering sustainable commercial growth.
  • Background within premium Spirits, Champagne, Sparkling Wine or other luxury beverage categories.
  • Previous experience leading and developing commercial teams.
  • Strong commercial acumen with experience managing budgets, forecasting and business planning.
  • Confident building long-term relationships with distributors, importers and premium customers.
  • Additional European language skills, particularly French, would be advantageous.

Salary & Benefits

  • Performance-related bonus
  • London-based with regular European travel

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Head of Sales (Europe) • Greater London, England, UK

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