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De Montfort University
Market Insight AnalystDe Montfort University • Leicester, England, UK
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Market Insight Analyst

Market Insight Analyst

De Montfort University • Leicester, England, UK
30+ days ago
Job type
  • Full-time
Job description

Overview

De Montfort University (DMU) is an ambitious, globally-minded institution focused on delivering high-quality teaching and a sector-leading student experience. The DMU community is committed to the public good and maintains an inclusive environment where staff and students thrive. The Strategic Planning & Insight directorate drives data-informed decisions through high-quality analysis, sector benchmarking, and strategic foresight to keep the university competitive, agile, and aligned with institutional goals.

Role

Market Insight Analyst (within the Strategic Planning & Insight directorate) to provide critical qualitative and quantitative insights that influence decision-making and support the delivery of the student recruitment strategy locally and internationally. Reporting to the Market Research and Data Manager, you will contribute to academic portfolio profiling, competitor benchmarking, and understanding student choices.

Ideal Candidate

Our ideal candidate is a data-literate researcher who can transform complex numbers into compelling strategic stories. You should possess:

  • Essential Skills & Experience
    • A degree incorporating market research methodologies (or equivalent professional qualification) with hands-on experience in a market research environment; experience managing both qualitative and quantitative approaches.
    • Strong data analytics proficiency (including SPSS, Excel, or PowerQuery), experience with SNAP or similar survey software, and excellent written and visual report-writing skills.
    • A full UK driving licence or the ability to travel to remote locations for focus groups.
  • Desirable Skills & Experience
    • Prior experience in a Market Research role; agency experience would be advantageous.
    • A good understanding of the Higher Education landscape and its challenges.
  • Personal Qualities
    • Self-motivated team player with exceptional time management, communication, and project planning skills; able to manage workload and work under pressure to meet deadlines.

Company Culture

DMU is committed to dignity, respect, equality, diversity, and environmental sustainability in daily work.

Main Duties and Key Responsibilities

  • Collate, interpret, and translate complex primary and secondary data into actionable trends that support DMU's strategic goals.
  • Facilitate new course developments by collaborating with academic and professional services colleagues on demand analysis and market testing.
  • Support the statistical analysis and data visualisation of major internal and external data products, including UCAS, HESA, NSS, and PTES.
  • Conduct comprehensive sector benchmarking and competitor analysis to map market segmentation, fees, and scholarship positioning.
  • Coordinate and execute qualitative research initiatives, including designing and running student focus groups.

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Market Insight Analyst • Leicester, England, UK

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