Head of Markets Activation

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine - ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role

From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long‑lasting relationships.

You’ll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

Role Purpose

The Head of Business Development Enablement leads a specialist team that turns agreed growth priorities into practical business development activity that improves pipeline and conversion. The role helps partners and fee-earning teams execute business development consistently by translating market priorities, value propositions and insight into repeatable routines, clear actions and effective follow‑through aligned to the firm’s sales methodology .

This is a sub‑capability leadership role responsible for setting business development standards, tools and ways of working, and for upskilling the business in what good looks like. Working across Sales, Marketing, GTM and Operations, the role ensures enablement is targeted, measurable and continuously improved-supporting the firm’s Target and Priority Client programmes where relevant

Key responsibilities

• Translate agreed growth and market priorities into business development plans ( objectives , actions, cadence and measures).
• Build shared agreement with stakeholders on what will be enabled, by whom, and what success looks like-including actions required from the business.
• Define priority audiences and buyer types and ensure plans are designed around buyer needs and decision dynamics.
• Ensure plans support the firm’s Target and Priority Client programmes where relevant and align to the wider portfolio and capacity assumptions.
• Work with relevant owners to ensure proposition tools are current for priority themes (narrative, proof points, buyer relevance).
• Own the development and upkeep of business development tools (routines, talk tracks, actions, recording guidance).
• Partner with GTM Business Partners to ensure enablement aligns to contracted priorities and briefs are decision‑ready .
• Partner with Marketing (campaigns, digital, content) to align messaging, timing and assets to enablement plans.
• Convene the right stakeholders to align on buyer problems, proof points and "how we win ".
• Own and continuously improve the business development methodology (routines, enablement formats, templates and guidance).
• Define and track measures for enablement effectiveness, linking activity to pipeline outcomes where possible.
• Provide inputs to monthly performance reporting with recommended interventions.
• Lead and develop the Business Development Enablement team.
• Create a high-performance culture with clear expectations, feedback loops and learning routines.

You’ll be someone with

• Strong stakeholder influence and ability to mobilise partners and fee-earning teams.
• Experience across the end-to-end sales cycle with strong commercial judgement.
• Deep knowledge of sales methodologies and experience driving adoption through tools, routines and coaching.
• Strong facilitation and enablement delivery skills.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people‑centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share idea and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state‑of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.

Susan Smith

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