Paid Social Director

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This is a Paid Social Director Role which sits within our Total Social Capability. Total Social is our integrated capability which brings together dentsu’s 300+ social specialists in the UK – across Paid, Organic and Influencer marketing. We recognise that social media has evolved into a powerful landscape where engagement, communication, and commerce converge. Consumers don’t see paid or organic social, creator-led or branded content, advertising or community management. They rightfully anticipate connected and compelling experiences from brands, and our structure is designed to seamlessly support this integrated approach.

Job Description:

The Role

Join our dynamic team as a Director specialising in Paid Social and embark on a journey of innovation and impact across leading platforms like Meta, TikTok, Pinterest, Snapchat, LinkedIn, and more! We're not just looking for team members; we're seeking passionate individuals ready to redefine the landscape of social media marketing within our Paid Social specialism.

As a Paid Social Director, you'll play a pivotal role as a channel lead, collaborating seamlessly with the client's projects and guiding a team of managers, executives, and assistants to deliver business outcomes through paid social activations. Beyond managing client accounts, you'll be a driving force in the growth and innovation of our Paid Social specialism. Building and leading a high-performing team will be at the heart of your responsibilities, fostering career development, personal growth, and a shared culture of connection, experience, and growth.

This client-facing role extends both externally and internally, engaging with client teams, planners, digital specialists, and client servicing. You'll work closely with the Paid Social Partner to develop a cutting-edge strategy that not only meets, but exceeds, our client's business objectives. As a positive disruptor, you'll be instrumental in delivering best-practice social activation at scale and contributing to new business pitches, shaping the future of our Total Social proposition. Join us in pushing the boundaries and making a mark in the ever-evolving world of social media marketing!

Life as a Paid Social Director

Paid Social Campaign Delivery & Oversight

• Lead the development of Paid Social strategies, media plans and response to briefs. Defining KPIs, measurement solutions, and shaping the overall strategy to meet client business objectives.
• Collaborate with the Paid Social Partner to create a client roadmap and future-proof their paid social approach, within a Total Social setting.
• Identify integration opportunities with other digital channels where applicable.
• Ensure daily monitoring and regular optimisation of all campaign elements based on agreed KPIs.
• Deliver timely, accurate, and insightful client reports to inform further optimisations to improve performance.
• Responsible for creating a sophisticated Test & Learn roadmap, which expands across multiple social platforms and outlines clear frameworks for the effective measurement of paid social, aligned to client business objectives.

Client Engagement Responsibilities

• Serve as the main point of contact for your client(s), cultivating relationships to evolve them into successful partnerships.
• Act as the connective tissue between the paid social team, client servicing team, other stakeholders (as needed), and the client - ensuring seamless collaboration.
• Proactively identify operational improvements to enhance the efficiency of our ways of working and paid social activation.
• Gain a deep understanding of your client's business and communication objectives, translating them into impactful platform strategies, which deliver actual business outcomes.
• Represent the team in various client meetings, including status updates, briefings, campaign reviews, and Quarterly Business Reviews (QBRs).

Partner Relationship Management

• Develop and nurture effective working relationships with partners such as Meta, TikTok, Pinterest, Snapchat, and emerging social/content amplification platforms.
• Organise and participate in regular catch-ups with priority partners, ensuring the continuous delivery of best-in-class campaigns and identifying opportunities for alpha/beta trials.
• Collaborate closely, where applicable, with key account representatives at third-party technology partners.

Team Leadership and Excellence

• Spearhead the development of your team members, setting personalised objectives and conducting performance reviews to foster professional growth, and retain high-performing talent.
• Ensure the timely and precise delivery of work within your team, championing effective work practices embraced by all team members. Including the effective implementation of our Quality Assurance processes, to meet the goal of 100% error-free activations within your client remit.
• Actively mentor and empower your team, elevating both quality and performance to new heights for your clients.
• Support in the recruitment & hiring process. Including interviewing and on-boarding successful candidates.

Commercial Success and Financial Mastery

• Drive revenue delivery across your client portfolio, collaborating with the Partner to explore exciting cross-sell and up-sell opportunities.
• Take charge of the punctual and accurate billing and reconciliation of campaign media investment and income, guaranteeing suppliers are paid promptly. This extends to ensuring accurate forecasting of income, to support the Partner in fulfilling their fiscal responsibilities to the business.
• Uphold a commitment to accuracy and timeliness in completing timesheets and resource capacity tracking; enabling the business to conduct thorough channel and client profitability/resource analyses. Join us in the pursuit of excellence and financial success.

Product Development & New Business

• Remain up to date with developments in the social media and broader digital landscape.
• Create case studies and award entries based on campaign results as appropriate.
• Contribute towards new business RFPs and pitches as required. Including the onboarding of new clients into the business, where appropriate.
• Actively contribute as a leader for product workstreams and strategic projects.

Professional Skills

• Proficient in managing substantial media budgets across various Paid Social platforms, crafting a supportive strategy, and leading activation teams.
• Enthusiastic and engaged with the dynamic landscape of social media, e-commerce, and digital marketing.
• Committed to advancing a career in a digital performance marketing agency, with a positive and solutions-orientated mindset.
• Strongly numerate and adept at handling data sets.
• Highly literate with a keen understanding of effective communication for diverse audiences.
• Articulate presenter, comfortable conveying data insights to senior clients and internal teams.
• Dedicated to consistently delivering top-notch work and addressing quality issues proactively.
• Diligent and detail-oriented in optimization and reporting.
• Highly commercial with expertise in value selling, negotiation, and client relationship management.
• Excellent organisational skills, proven ability to lead high-performing teams.

What we are looking for in you

• Minimum 4 years’ experience in a Paid social activation, social media planning or biddable media team.
• Good understanding of planning social campaigns across the various mechanisms, channels and buying models.
• Practical expertise in activation on Meta, TikTok, Snapchat & Pinterest.
• Practical expertise in setting up complex testing structures – including multi-cell brand lift and conversion lift studies.
• Proven ability to lead a team of at least 4 people through challenging and fast-paced deliverables.
• Strategic knowledge of how to grow client relationships, alongside being commercially minded in growing dentsu revenue.

A few of the benefits

• Whether it’s the joy of working with people at the top of their game or our vibrant and collaborative team energy, people love working here – and we hope you will too!
• Career development through LinkedIn Learning and other tools; with access to training, certifications and mentorship.
• Private Medical Insurance, Company Pension, life insurance and other corporate benefits
• In addition to the 25 days annual leave (full time employees), you are also able to take an additional day’s leave for your birthday, up to three to focus on your wellbeing and two days to volunteer in your community.
• Access to lifestyle benefits and schemes such as Cycle to work, Season Ticket loan, GymFlex, Tastecard, Retail discounts and many more.

Inclusion & Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

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