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RAER
Head of MarketingRAER • Glasgow, Scotland, UK
Head of Marketing

Head of Marketing

RAER • Glasgow, Scotland, UK
19 days ago
Job type
  • Full-time
Job description

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Jackton Distillery is a family-owned distillery, home to brands such as RAER Scotch Whisky, Something Blue Wedding Gin, and Jackton Spirits. We also offer accommodations, events, tours and experiences at our site.

Job Overview

We’re looking for a strategic, organised and creative Head of Marketing to lead the development of the Jackton Distillery brands. As a young and ambitious distillery with global aspirations, we’re entering an exciting phase of growth, expanding our reach, deepening our customer engagement, and bringing the RAER story to life across multiple channels and markets. The Head of Marketing will play a central role in shaping how the world sees, experiences, and connects with Jackton Distillery brands. This is a diverse, fast-paced role for someone who thrives on being a part of a team and building a department from the ground up.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy aligned with business goals
  • Manage and grow RAER’s presence on Instagram, Facebook, LinkedIn, TikTok and other platforms.
  • Lead and manage all brand, digital, trade, and consumer marketing activities.
  • Manage external marketing agencies and internal team.
  • Oversee and provide content creation, PR, and collaborations that elevate brand visibility and engagement.
  • Manage marketing budgets, performance tracking, and reporting on KPIs and ROI.
  • Work closely with Sales, Events and Tourism teams to ensure consistent messaging and market-specific strategies.
  • Represent the brand at key industry events, and in our shop.
  • Design and produce in-house marketing materials including graphics, ads, and promotional assets.
  • Oversee photo and video shoots to ensure alignment with brand storytelling.
  • Maintain visual consistency and tone across all digital and physical brand touchpoints.

Requirements

  • Proven experience in marketing, with a strong understanding of developing and executing multi-channel marketing strategies.
  • Exceptional organizational skills and attention to detail.
  • Ability to work weekends and evenings as needed.
  • Leadership skills with experience working in a team.
  • Strong problem-solving abilities
  • Knowledge of budgeting and forecasting
  • Bachelor’s degree in marketing or equivalent experience in marketing
  • Technical knowledge of Meta Business Suite, Adobe Creative Suite, photography, and Videography all preferred.
  • Valid UK driver's license

What We Offer

  • Frequent Salary Reviews
  • Opportunities for commission
  • Opportunities for training and development into management roles.
  • A unique and beautiful working environment
  • Opportunity to work in a family-owned distillery with a strong sense of community.
  • Access to exclusive distillery-hosted events and workshops.
  • Potential for career growth in a supportive work environment and training
  • Free Gym access.

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Beverage Manufacturing

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