Estee Lauder - Counter Lead - Boots Maidenhead 3 days

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Role Overview

The Counter Lead is responsible for supporting the Brand in driving sales turnover and market share through consistently remaining consumer focused. The role is accountable for reflecting a credible and professional Brand image, maximising sales, contributing to efficiencies, understanding targets, leveraging all sales avenues and channels, keeping up to date with competitors, effective social media use, delivering the Brand Strategy, planning and implementing local marketing and events initiatives, driving service excellence, and many other operational activities.

Responsibilities

• Reflect a credible and professional Brand image to all internal and external consumers at all times.
• Maximise sales through selling and providing excellent service and retail standards.
• Contribute to efficiencies through adhering to store/Brand/Company procedures and guidelines.
• Understand daily/weekly targets.
• Ensure personal awareness of all additional sales avenues such as eventing, Omni and digital channels.
• Keep up to date with competitor activities and missed opportunities.
• Effectively leverage social media to drive the business and protect/enhance the Brand image.
• Deliver the Brand Strategy, ensuring the delivery of an effective local plan.
• Plan and implement local marketing and events initiatives aligned to Retailer activity.
• Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise-and-delight culture.
• Be an Ambassador for the Brand, leading the way to ensure Brand values are represented and brought to life.
• Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate.
• Use digital tools to ensure knowledge is kept up to date.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Develop up-to-date knowledge of product to ensure we deliver an industry‑leading experience and the product meets the consumer's needs.
• Plan and ensure delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
• Review retail standards on a daily basis ensuring they are maintained to the required standard.
• Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes.
• Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk.
• Ensure all information requests are fulfilled accurately and within deadlines set.
• Minimise stock loss by ensuring all Company Security Policies and procedures are implemented correctly and followed.
• Create and maintain a safe working environment for consumers ensuring that Company and Retailer policies and procedures are adhered to.
• Ensure that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of ‘Acceptable’ during audits.
• Manage daily replenishment, taking appropriate action where necessary.
• Maximise sales performance by utilising all commercial reports before making commercial decisions.
• Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
• Identify stock package issues, and take corrective action, informing the Area Manager when out of direct control.
• Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines.
• Identify trends and make suggestions to enhance product performance.

Qualifications

• Experience in a fast‑paced retail and/or consumer facing environment.
• Ability to drive self‑development.
• Commercial understanding and awareness of industry.
• Effective communication, organisation and prioritisation skills.

Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Mrs. Estée Lauder, the brand today continues her legacy of creating the most innovative, sophisticated, high‑performance skin care and makeup products and iconic fragrances — all infused with a deep understanding of consumers needs and desires.

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