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Micheldever Tyre Services
Marketing Analytics ManagerMicheldever Tyre Services • Southam, England
Marketing Analytics Manager

Marketing Analytics Manager

Micheldever Tyre Services • Southam, England
9 days ago
Job type
  • Full-time
Job description
Reporting to the Marketing Director, the Analytics Manager will lead our Marketing analytics team and help reshape how analytics drives value across the business - spanning our retail brand Protyre, our wholesale business MTS, and our portfolio of House & Premium tyre brands. This is a role for a strong analyst who has grown from junior to senior level and is now stepping into leadership. Youll split your time roughly 60% hands-on analysis and 40% leading and developing a team of three, staying close to the data while raising the bar for what the team delivers. Accountabilities: You will be accountable for taking ownership of our key revenue growth workstream - tracking the market, measuring campaign performance, and shaping pricing and promotional decisions What Youll do: * Own our key revenue growth workstream - tracking the market, measuring campaign performance, and shaping pricing and promotional decisions * Lead, mentor and develop a team of three analysts, coaching their technical growth and helping them prioritise their workload * Turn complex analysis into clear, compelling data stories that influence decisions at every level * Partner with Marketing, Digital, Brand and Operations to turn insight into action * Present commercially focused recommendations to senior stakeholders * Champion a shift from "do-it-all data department" to a focused, commercially minded analytics function What youll bring: * A track record of progressing from junior to senior analyst, with early experience leading or mentoring two or three colleagues * Proven commercial acumen and a clear focus on business impact youve influenced * Strong data-storytelling skills - able to make data engaging and persuasive for non-technical audiences * Confidence working hands-on with data, comfortable in SQL and a modern BI tool (e.g. Power BI or Tableau) * Excellent stakeholder management and the ability to translate analysis into commercial language * Good awareness of data accuracy and GDPR best practice Youll be joining a business scaling fast, with real ownership over how analytics is perceived and used internally - this isnt a maintain-the-status-quo role, its a build-the-function-up role, with direct line of sight to senior stakeholders and genuine influence on commercial decisions. J-18808-Ljbffr
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Marketing Analytics Manager • Southam, England

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