Business Development Manager - Public Sector

Shape the Future of Skills with Babington

At Babington, we're passionate about developing better futures. For over 50 years, we've helped individuals and organisations unlock potential through apprenticeships, professional training and skills development.

Position: Customer Engagement Consultant (BDM - Public Sector)

Location: Remote/National coverage

Salary: Up to £40,000 plus up to 12k bonuses

As we continue to grow, we're looking for an ambitious Customer Engagement Consultant/Business Development Manager to join our Customer Engagement team and focus on the Public Sector. This is an exciting opportunity to play a pivotal role in expanding our public sector partnerships, helping organisations develop their workforce through high-quality apprenticeship and commercial training solutions. If you're a driven business development professional with experience selling into the public sector and a passion for creating meaningful customer relationships, we'd love to hear from you.

Reporting to the Head of Customer Engagement, you'll be responsible for identifying, engaging and securing new employer partnerships across the public sector, with a focus on NHS organisations, local authorities, charities and education providers.

This is a pure new business role where you'll develop a strong sales pipeline, build trusted relationships with senior decision-makers and deliver consultative workforce development solutions that meet customer needs while achieving ambitious growth targets. Working collaboratively with internal specialists, you'll position Babington as the partner of choice for apprenticeships and commercial learning solutions.

Key Responsibilities

• Identify and secure new public sector customers across your assigned region
• Build and manage a sustainable pipeline of apprenticeship and commercial training opportunities
• Develop trusted relationships with senior stakeholders across NHS organisations, local authorities, charities and education providers
• Take a consultative sales approach, understanding organisational challenges and recommending tailored workforce development solutions
• Consistently achieve new business, revenue and client acquisition targets
• Produce compelling proposals and collaborate with internal experts to deliver high-quality customer presentations
• Represent Babington at networking events, conferences and industry forums
• Monitor market trends, competitor activity and apprenticeship funding developments to identify new opportunities
• Accurately manage customer activity through CRM and maintain an organised sales pipeline
• Champion Babington's values while promoting equality, diversity, safeguarding and professional standards

What we are looking for:

• Experience in business development, sales or account management within the public sector ideally
• A confident, commercially driven sales professional who enjoys building relationships and creating long-term partnerships
• Experience working with organisations such as the NHS, local authorities, charities or education providers
• A strong track record of consistently achieving sales targets and KPIs
• Knowledge of apprenticeships, funded learning or workforce development solutions
• Excellent consultative selling, negotiation and stakeholder management skills
• The ability to influence senior decision-makers and develop strategic customer relationships
• Experience researching markets, identifying opportunities and creating successful sales pipelines
• Strong presentation, communication and proposal-writing skills
• Confidence using CRM systems and Microsoft Office
• A proactive, self-motivated approach with excellent organisational skills

If you'd like to see the full job description for this role, please reach out to Talent@knovia.co.uk

At Babington, you'll join a collaborative, values-led organisation where people genuinely care about making a difference. We're passionate about developing better futures for our learners, employers and our people, and our values run through everything we do which are: Curious. Passionate. Brave. Determined. Caring.

We're proud to be an inclusive employer and welcome applications from diverse backgrounds. You'll join a supportive, ambitious team where your ideas are heard, your development matters, and your work makes a difference, and benefit from the below!

• Competitive salary with excellent bonus potential
• Hybrid and flexible working opportunities
• Babington Engage
• Bupa Healthcare - Cash plan
• 25 Days annual leave plus Bank holidays and your birthday off
• Additional annual leave purchase scheme
• Employer Pension contribution
• The chance to work with some of the UK's largest public sector organisations.
• A supportive culture focused on learning, development and career progression.
• The opportunity to help organisations transform lives through skills, apprenticeships and workforce development.

We'll be conducting interviews on a continuous basis and reserve the right to take down the advert when we have found the right candidate.

We're a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.

To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.

Babington is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependent on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.