Content Writer

A LITTLE INFORMATION ABOUT US!

Foods Connected builds software that replaces manual disconnected processes across the food industry helping food manufacturers retailers and foodservice/QSR businesses manage suppliers quality compliance and risk in one connected platform.

As we continue to grow we are looking for a Content Writer to create the writing that carries our message to the market from the blog posts and thought leadership that build authority to the web email and campaign content that moves prospects through the funnel and helps close deals. This is a high-impact role at the heart of how we build trust with food businesses navigating complex high-risk supply chains.

Foods Connected is a growing B2B software platform expanding into markets including EMEA APAC and North America. You will be joining a focused marketing team where your work has direct impact on our brand our pipeline and the companys growth.

This role reports directly to the Head of Brand and Content. You will work closely with colleagues in product marketing campaigns and customer success with significant ownership over how each piece is written and structured.

IS THIS SOMETHING THAT INTERESTS YOU

You will write for every stage of the customer journey from an executives first encounter with Foods Connected to the case study that helps close a deal always in a voice that is calm expert and easy to trust. Working closely with the Head of Brand and Content and cross-functional colleagues you will create content that builds authority moves prospects through the funnel and converts.

Content Creation & Copywriting

• Write long-form content blog posts whitepapers guides and case studies that explains how Foods Connected helps food manufacturers retailers and foodservice/QSR businesses manage supplier quality and compliance risk
• Write short-form copy including web pages email social posts and ad copy built to move readers to the next step
• Write and edit sales and enablement copy such as one-pagers and pitch decks in partnership with product marketing
• Adapt tone length and format to the channel while keeping every piece recognisably Foods Connected

Funnel & Campaign Contribution

• Understand where each piece sits in the funnel from top-of-funnel awareness content to bottom-of-funnel conversion copy and write accordingly
• Partner with campaign and demand generation teams to plan content that supports specific campaign goals not just a general content calendar
• Work with product marketing to ensure content reflects current positioning and messaging
• Track how content performs against its funnel stage using engagement and conversion data to sharpen future briefs

Thought Leadership & Brand Authority

• Develop thought leadership content including articles bylines and executive contributions that positions Foods Connected as a trusted voice on supply chain compliance quality and traceability
• Work with subject matter experts across product customer success and leadership to turn technical and industry knowledge into content people actually want to read
• Support PR and executive communications with drafts talking points and supporting content

Content Planning & Optimisation

• Maintain the content calendar and manage multiple briefs and deadlines at once
• Write with SEO best practice in mind so content is easy to find as well as easy to read
• Review and refresh existing content based on performance data and changes to positioning

WHAT WERE LOOKING FOR

Minimum Qualifications

• Bachelors degree in Marketing English Journalism Communications or a related field and 2 years relevant experience; or equivalent combination of education and experience

Preferred Qualifications

• 3-5 years experience writing content for a B2B SaaS or technology company with a portfolio spanning blog web email and long-form content.
• Experience writing for or a strong interest in the food agriculture or supply chain industries.
  

Technical Skills

To perform this job successfully the Content Writer should have experience with:

• Excellent writing editing and proofreading skills across long-form and short-form formats.
• Strong understanding of SEO principles and how to write content that is easy to find as well as easy to read.
• Experience with CMS and marketing platforms such as HubSpot or WordPress.
• Understanding of SaaS marketing funnels and how content supports demand generation and sales enablement.
• Familiarity with planning platforms such as JIRA Trello or similar.
• Knowledge of software solutions utilised across the Food Industry.
• Microsoft 365 Suite (Excel PowerPoint etc.)
• Displays integrity ownership and accountability setting high standards of performance for yourself and others
• Listens empathetically and connects with candour across all forms of communication
• A natural relationship-builder: identifies targets and strategically builds relationships across diverse perspectives to achieve shared goals
• Results-driven: maintains a high standard of delivery while working with discipline and resilience
• Service-oriented: acts in the best interest of others identifying needs and exceeding expectations
• Curious and entrepreneurial: a technical and business curiosity that leads to innovative solutions
• Able to obtain analyse and synthesise information into go-forward strategies aligned with company goals

BENEFITS:

• Competitive Base Salary
• Clear Career Progression
• Hybrid Working Model
• Generous Holiday Package - 25 Days 10 Public Holidays
• Secure Company Hardware
• Private Healthcare & Employee Wellness

Required Experience:

Senior IC

Employment Type : Full-Time
Experience: years
Vacancy: 1