Marketing Manager

Company Description

Come join us and make a difference in the world!

Discover more at www.necsws.com

NO AGENCIES PLEASE

Please note - Role can be Hybrid or Remote, Subject to Location

Job Description

As a Marketing Manager, you'll need to:

Key Responsibilities

Campaign Management & Demand Generation

• Plan, run, and optimise integrated lead and demand generation campaigns that drive demand and support revenue targets for customer acquisition and expansion.
• Lead multi-channel campaigns across email, media website, events, paid media and social.
• Use data to track and optimise MQL > SQL performance.
• Work with Sales on ABM activity targeting priority accounts and buying groups.
• Organise and attend in-person and online events.

Digital & Website Performance

• Own and deliver the website strategy to increase traffic, engagement and conversion.
• Improve user journeys and ensure content supports priority initiatives across the Justice sector.
• Monitor and analyse website analytics to identify improvements and report progress.
• Ensure every web asset has a clear purpose and supports the wider marketing strategy.

Content & Thought Leadership

• Develop compelling content that positions NEC as the supplier of choice for local and central government within the Justice space.
• Produce or work with external agencies to articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets.
• Craft messaging for key initiatives, product propositions, and sector-wide challenges
• Maintain consistent tone of voice and ensure alignment across all channels.

Team Leadership & Coaching

• Line-manage and coach a team of one in digital, content, and campaign implementers.
• Provide clear direction, feedback, and development opportunities.
• Promote a collaborative, supportive, and high-performance culture.

Stakeholder Management

• Work closely with Product, Sales, Leadership and subject matter experts to shape initiatives.
• Translate stakeholder requirements into actionable marketing plans, aligned to the business strategy.
• Communicate campaign progress and performance against KPIs to senior leadership.
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, design and digital marketing.

Reporting, Insights & Automation

• Monitor and track activity and deliver regular reporting on KPIs.
• Analyse campaign and website data to recommend improvements.
• Conduct quantitative and qualitative market and competitor research to support strategy development and campaign activity.
• Use marketing automation tools (e.g. Active Campaign) to build workflows, nurture programmes, and lead scoring.
• Ensure data quality and reporting accuracy across CRM and marketing systems.

And with support, you'll need to:

• Support the development and implementation of the marketing and communications strategy for wider NECSWS with a particular focus on the Justice sector
• Manage stakeholders' expectations
• Track marketing performance and return on investment and prepare monthly reports for management
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities

Qualifications

Who are we looking for:

The ideal candidate is digitally savvy, commercially minded and passionate about data, reporting and continuous improvement.

Essential

• Demonstrable experience as a marketing manager
• Knowledge of the Public Sector market
• Self-starter who takes ownership
• Proven experience in digital marketing and website optimisation.
• Strong content creation skills and understanding of messaging for complex sectors.
• Demonstrable experience delivering integrated lead and demand generation strategies.
• Experience managing or coaching a small team.
• Confident using analytics platforms and marketing automation systems.
• Strong stakeholder management and communication skills at all levels.
• Data-driven mindset with a focus on results, demonstrating success at improving ROI

Desirable

• Experience in B2B technology marketing.
• Knowledge of the UK Justice sector.
• Understanding of sector transformation programmes.
• Experience running ABM campaigns.

Personal Attributes

• Highly organised, proactive, and able to manage multiple deadlines.
• Strategic thinker with a hands-on approach.
• Able to influence others and build strong working relationships.
• Passionate about quality, marketing effectiveness, reporting, and measurable outcomes.

Additional Information

We pride ourselves in offering an excellent benefits package, including an above average pension scheme. When you join the team at NEC Software Solutions, you are provided with the following:

• Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
• 25 days paid holiday with the option to buy/sell
• 4 x basic salary life assurance cover funded by NEC (with the option to increase cover at an additional cost)
• A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
• A selection of flexible benefits to suit your individual needs

Candidates must be able to demonstrate a pre-existing right to work and travel within the UK. Documentary evidence will be required.

All offers are subject to satisfactory vetting and reference checks. Depending on the nature of the role a Disclosure Barring Service (DBS) check may also be required.

NEC Software Solutions is an equal opportunities employer, welcoming applications from all communities. If you require any reasonable adjustments or have specific accessibility needs during the recruitment or interview process, please feel free to share these with us. We are committed to ensuring an inclusive and accommodating experience for all candidates.

Who we are?

We’re NEC Software Solutions (part of global tech giant NEC Corporation). While you read this ad, our software is helping to dispatch ambulances, support families, keep trains on the move, locate missing people and even test the hearing of newborn babies.

Working with us, you’ll be helping our 3,000+ employees push the boundaries of what’s possible and support amazing public services.

We work with governments, hospitals, police forces, housing providers, local authorities and more. We help them pay financial support faster, speed up treatments for patients and respond to emergencies in the right way. The more we do, the more our customers can do for others. And together, we make a world of difference.

We’d love your help. And we’ll support you all the way.