Performance Marketing Lead

About Zego

Insurance hasn’t changed much in over a century. The way we live, work and travel has.

Good drivers are the entire point of Zego. Seven in 10 drivers on the road are consistently good, but until telematics came along there was no way to prove it, so nearly everyone paid a price based on averages. Zego is the company built to change that.

At Zego, we're leading the AI evolution in insurance.

We move fast, without the layers that usually slow things down. AI takes the routine work off every team, from Finance to Product to Marketing, so people ship real code and launch custom dashboards in minutes. Engineering commits are entirely AI-assisted, which shifts the focus from team size to the quality of your thinking, and our data warehouse connects directly to an AI assistant for instant answers. Backed by a modern tech stack (Claude Code, Snowflake, Figma and Zapier) and a commitment to adopting new tools in days rather than quarters, you get complete ownership to do the most impactful work of your career.

Purpose of the role

Reporting to the Marketing Director, the Growth Marketing Lead is a pivotal leadership role responsible for driving new business acquisition and performance marketing across our insurance products. You will lead the development and execution of the annual growth plan, overseeing a multi-million-pound budget with a clear focus on customer acquisition within CPA and LTV:CAC targets.

This role demands a strategic mindset, commercial acumen, analytical rigour, and a deep understanding of digital performance channels. You’ll collaborate cross-functionally with CRM, Brand, Partnerships, SEO, Product, Pricing and Commercial Strategy to deliver integrated marketing campaigns and maximise growth efficiency.

What you will be doing

Strategic Growth Planning

• Develop and lead the execution of Zego's annual growth marketing plan, with a focus on driving direct sales volume for our key insurance products (Personal car, private hire, van and delivery).
• Define quarterly growth targets aligned with broader commercial and marketing goals.
• Own and report on marketing efficiency metrics and reporting including CPA, CAC, LTV, and ROI.

Utilisation of AI

• Leverage AI to uncover novel user needs through advanced analysis of customer data, behaviour patterns, and market signals.
• Use AI-driven experimentation to prototype, test, and validate innovative user journeys and growth opportunities at scale. (Google PMax, AI Max…)
• Optimise monetisation and retention strategies with AI insights loyalty, and predictive churn prevention. (Predictive LTV Model)
• Continuously translate AI-powered insights into scalable growth initiatives, balancing creativity with data-driven rigour.

Budget Management

• Set and manage the annual growth marketing budget, ensuring spend is efficiently allocated across channels.
• Conduct monthly forecasting and pacing reviews to optimise media investment.

Performance Marketing Execution

• Own paid acquisition across Paid Search, Paid Social, Display, Programmatic, and emerging digital channels.
• Develop a robust testing roadmap across creatives, audiences, and channels.
• Collaborate with CRM, Brand, Product and Commercial Strategy leads to ensure messaging is consistent and cohesive across the funnel.
• Build the Marketing Investment Engine to enable us to analyse channel marketing performance and build test and learn strategies, aiming for a deep understanding of cause and effect.

Campaign Planning and Optimisation

• Lead (Alongside Brand) quarterly integrated campaign planning and cross-channel execution.
• Lead on pulling together growth initiatives and represent these initiatives in prioritisation decision making.
• Analyse post-campaign results to iterate and improve future plans.
• Ensure tight alignment with product launches, CRM journeys, and brand initiatives.

Cross-Functional Collaboration

• Partner with the Head of Brand, Lead CRM Manager, and Head of Partnerships to align efforts and share insights.
• Deeply understand current pricing and underwriting strategy in order to drive profitable LTV targeting at the top of the funnel.
• Share channel learnings and work collaboratively on full-funnel growth initiatives.
• As a senior leader in the Marketing team, challenge and improve existing processes.
  

Leadership and Team Development

• Foster a high-performance, test-and-learn culture within the team.
• Establish a reputation as a Senior Marketing leader - championing Marketing, challenging where necessary to ensure Marketing is getting resources appropriate to the priorities and ambitions.

Requirements

What you will need to be successful

• Proven experience (5+ years) in a growth or performance marketing leadership role, in a high-growth or tech-driven environment.
• Demonstrable track record of delivering results across paid channels with efficiency (CPA, CAC, ROI).
• Strong understanding of acquisition metrics and how to optimise them across the customer journey.
• Deep experience with tools including Google Ads, Meta Ads Manager, Google Analytics, and other attribution/reporting tools.
• Comfortable managing a large budget with a commercial mindset.
• Excellent communication and stakeholder management skills.
• Experience working with cross-functional teams (CRM, Brand, Product Marketing).
• Experience in insurance or financial services is a plus, but not essential.
• You work AI-first. You will use AI daily here, and we mean daily. You do not need to arrive an expert, but you do need to arrive curious, experiment fast, and take ownership of getting good quickly. People who wait to be trained will find this uncomfortable.

What it’s like to work at Zego

At Zego, we operate like a high-performing sports team. We come together as one, driven by ambition, backed by real support, and united by a shared mission to win.

Working here means having the backing, the coaching, and an inclusive community of Zegons across the UK and Europe who celebrate your wins and raise your game. It also means holding ourselves to high standards: moving with urgency, taking complete ownership, and embracing honest feedback that helps us continuously learn and evolve.

This is your opportunity for a career-defining experience, and one you will own.

Do not take our word for it. Read what Zegons say about us on Glassdoor.

The Zego ways of working

Teams work better with time to collaborate and space to get things done. We call it Zego Hybrid: some of us are in our central London office weekly, others monthly or quarterly. It is about finding the balance between face time and focus that produces great work and a healthy life around it.

We also make a point of getting everyone in the same room. Teams come together every quarter, and once a year the whole company does, properly. It is a serious investment and consistently one of the best parts of the year. Here is what the last one looked like.

Benefits

Benefits

• Market-competitive salary, benchmarked against your function and reviewed every year
• Annual performance bonus, linked to company performance and your contribution
• Share options, a real stake in the company and a share in the future you build
• Private medical insurance, for you and your family
• Pension, generous holiday, and £1,000 a year to spend on getting to the office or learning something new
• Cutting-edge systems and tools, so you always have what you need to drive your impact

If you’re ready to help build the real-time, data-driven infrastructure for an intelligent world, we want to hear from you.

Zego, leading the AI evolution in insurance.

There’s more to Zego than just a job. Check out our blog for insights, stories and more.

We were also named Best Insurance Company 2025.

We’re an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status.