Global Senior Digital Content Manager

Company Description

Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries.
Working with our clients across real estate, infrastructure, energy and natural resources, we transform together delivering outcomes that improve people’s lives. Working in partnership makes it possible to deliver the world’s most impactful projects and programmes as we turn challenge into opportunity and complexity into success.
Our capabilities include programme, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero and digital solutions.

We are majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, with our partners holding a significant minority interest. Turner & Townsend and CBRE work together to provide clients with the premier programme, project and cost management offering in markets around the world.

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Job Description

As we continue to grow, we are seeking a talented Global Senior Digital Content Manager to join our Global Marketing and Communications team.

This is a high‑impact role at the heart of a global transformation. You will lead the development, governance, optimisation and performance of content across Turner & Townsend’s global web ecosystem, supporting brand positioning, thought leadership, lead generation, client engagement and talent attraction.

The role is based at our office in the City of London.

Key Responsibilities

Website Content Strategy & Planning

• Develop and execute a global website content strategy aligned to business growth objectives, sector priorities and marketing goals.

• Create annual and quarterly content roadmaps that combine optimisation of existing content with the development of new authority-building content and clusters.

• Identify and prioritise content opportunities based on client needs, user behaviour, business priorities and market trends.

• Develop and maintain a search-led content strategy that improves visibility across traditional search engines, LLMs and emerging search experiences.

Content Creation & Editorial Leadership

• Create and upkeep of strategic website content, including market perspectives, industry trends and evergreen content to support SEO.

• Work with broader marketing team to develop authority-building content that strengthens Turner & Townsend’s visibility, expertise and relevance across key service areas.

• Translate complex technical content into compelling client-focused narratives as required.

• Uphold writing standards, brand style guides and tone-of-voice guidelines.

Website Management & Governance

• Uphold and evolve as necessary governance processes, workflows and quality assurance standards.

• Lead content audits and ensure compliance with brand, legal, privacy and accessibility requirements.

User Experience & Digital Optimisation

• Partner with UX, design and development teams (internal and agency partners)

• Support website redesigns and transformation initiatives.

SEO, AI Search & Analytics

• Lead optimisation of priority service, sector and strategic content pages to improve organic visibility and commercial performance.

• Identify search opportunities and develop content recommendations, including topic clusters and supporting content designed to strengthen topical authority.

• Work with the segment marketing leads to translate search opportunities into content aligned to business priorities.

• Monitor performance, measure search visibility and provide strategic recommendations based on data and insight.

• Develop dashboards and reporting frameworks that track website, content and search performance.

Stakeholder Management & Collaboration

• Build relationships with SMEs, sector leaders and stakeholders.

• Collaborate with regional content managers and external agencies.

Team Leadership

• Coach and mentor website content professionals across our regions.

• Champion best practice and continuous improvement on the global website and regional localized sites.

• Line management of Digital Marketing Executive.

Qualifications

Essential:

• Extensive experience in digital content, website management or B2B marketing.

• Significant experience managing complex global websites.

• Strong writing, editing, SEO, analytics and CMS expertise.

• Experience influencing senior stakeholders.

• Line management experience.

Desirable:

• Professional services, infrastructure, engineering, construction or real estate experience.

• AI-assisted content development experience.

• Accessibility and digital compliance knowledge.

Key Competencies

• Strategic Thinking

• Digital Content Leadership

• Editorial Excellence

• Data-Driven Decision Making

• Global Collaboration

• Commercial Awareness

Success Measures

• Increased engagement and content performance.

• Improved organic search performance, AI visibility and topical authority across priority services and sectors.

• Strong governance adoption.

• Enhanced support for business development and talent attraction.

Additional Information

Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change.

We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance.

Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.

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SOX control responsibilities may be part of this role, which are to be adhered to where applicable.

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It is strictly against Turner & Townsend policy for candidates to pay any fee in relation to our recruitment process. No recruitment agency working with Turner & Townsend will ask candidates to pay a fee at any time.

Any unsolicited resumes/CVs submitted through our website or to Turner & Townsend personal e-mail accounts, are considered property of Turner & Townsend and are not subject to payment of agency fees. In order to be an authorised Recruitment Agency/Search Firm for Turner & Townsend, there must be a formal written agreement in place and the agency must be invited, by the Recruitment Team, to submit candidates for review.