SEM Strategist, EMEA

Our Mission

At Palo Alto Networks were united by a shared missionto protect our digital way of life. We thrive at the intersection of innovation and impact solving real-world problems with cutting-edge technology and bold thinking. Here everyone has a voice and every idea counts. If youre ready to do the most meaningful work of your career alongside people who are just as passionate as you are youre in the right place.

Who We Are

In order to be the cybersecurity partner of choice we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption Collaboration Execution Integrity and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest we invite you to join us!

We believe collaboration thrives in person. Thats why most of our teams work from the office full time with flexibility when its needed. This model supports real-time problem-solving stronger relationships and the kind of precision that drives great outcomes.

Job Summary

Your Impact

Own and Evolve Search Strategy

Develop and execute regional search strategies on platforms such as Google Ads Microsoft Ads (Bing) to drive high-intent demand capture aligned with business priorities.

Ensure campaigns are structured to support global growth objectives while accounting for regional search behaviors language nuances and market dynamics across EMEA.

Drive Business Outcomes from Search

Connect search performance to real business outcomes including pipeline opportunity creation and revenue influence.

Translate campaign insights into recommendations that improve demand capture lead quality and overall marketing effectiveness - not just media performance metrics.

Campaign Execution & Optimisation

Build launch and manage paid search campaigns across multiple markets while continuously optimising campaign structures bidding strategies targeting and messaging to improve performance and efficiency.

Work directly within advertising platforms to implement optimisations and scale successful strategies.

Data-Driven Insights & Market Intelligence

Analyse campaign performance data to uncover trends keyword opportunities competitive insights and demand signals.

Translate findings into clear recommendations that influence both search investment strategy and broader marketing initiatives.

Influence Content & Creative Strategy

Leverage search insights to inform content development messaging and landing page strategy helping ensure that high-intent queries are matched with relevant experiences that move buyers further along the decision journey.

Partner with content SEO and web teams to improve search visibility and engagement across key product and solution categories.

Cross-Functional Collaboration

Partner closely with Product Marketing Global Campaigns Field Marketing and Sales teams to ensure search programs align with product launches regional demand generation priorities and integrated marketing campaigns.

Serve as the search subject matter expert in cross-functional conversations.

Agency & Stakeholder Management

Collaborate with external agency partners and internal marketing teams to ensure strong execution alignment with strategy and continuous performance improvement.

Influence stakeholders and represent the search function in regional discussions when needed.

Testing Innovation & Continuous Learning

Continuously test new approaches across bidding strategies keyword expansion audience targeting ad creative and landing page experiences.

Stay ahead of evolving search trends including AI-driven search results AIO experiences automation and changing buyer research behaviors ensuring Palo Alto Networks adapts quickly to new opportunities.

Reporting & Strategic Insights

Develop performance summaries and strategic insights for weekly and monthly reporting highlighting trends opportunities and recommendations that support marketing and business goals.

Provide clear insights that help leadership understand how search contributes to broader growth initiatives.

Your Experience

Experience

6 years of digital marketing experience with at least 4 years managing Search Engine Marketing (SEM/PPC) programs in a B2B technology environment (SaaS or cybersecurity preferred).

Search Platform Expertise

Hands-on experience managing campaigns in Google Ads and Microsoft Advertising (Bing).

Search Ads 360 Experience

Experience using Google Search Ads 360 (SA360) for campaign management bid strategy optimisation budget pacing and performance reporting.

Business & Analytical Mindset

Strong analytical skills with the ability to translate performance data into actionable insights that drive business outcomes.

Advanced proficiency in Excel or Google Sheets (pivot tables data analysis reporting) required.

Analytics & Measurement

Experience working with analytics platforms such as Adobe Analytics Tableau or Google Analytics to interpret performance data and connect marketing metrics to pipeline and revenue outcomes.

Global Campaign Experience

Experience supporting search campaigns across multiple countries and languages with an understanding of localisation regional search behaviour and market nuance.

AI & Automation Mindset

Comfortable leveraging AI tools automation platforms and emerging search technologies to streamline workflows improve reporting and identify new optimisation opportunities as search continues to evolve.

Collaboration & Communication

Strong communication skills with the ability to present performance insights and strategic recommendations to cross-functional stakeholders and agency partners.

Curiosity & Innovation

A curious mindset with a desire to challenge conventional approaches and continuously experiment with new strategies that improve performance and business impact.

Self-Starter

Highly organized and detail-oriented with the ability to manage multiple campaigns markets and priorities in a fast-paced environment.

Qualifications

Our Commitment

Were trailblazers that dream big take risks and challenge cybersecuritys status quo. Its simple: we cant accomplish our mission without diverse teams innovating together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need please contact us at .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace and all qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship No. Please note that we will not sponsor applicants for work visas for this position.
Employment Type : Full Time
Experience: years
Vacancy: 1