Digital Analytics Executive

Role: Digital Analytics Executive
Location: Hybrid - 3 days per week in Clapham Junction

If you enjoy getting to the bottom of why the numbers look the way they do - not just reporting them, but understanding where they come from and what they mean - this is a role worth reading about. You will join our data and analytics team in a hands-on position, working with GA4, dashboards and cross-functional stakeholders to help us make smarter decisions about how we grow our membership and improve the digital experience for our members.

Who we are

We're not like any other gym company; we are The Gym Group, a place where you can #BeYouWithUs and perform to your absolute best. We are successful; by membership we're the 2nd largest gym business in the UK and the 4th largest in Europe. We hire people with real passion, positivity and enthusiasm which motivates and inspire those around them. We actively invest in our employees; it's so important to us that our people can thrive in our environment and can make the most of the flexibility and support we offer to all of our teams.

What you'll be doing

• Analysing digital performance data in GA4 and translating findings into clear, actionable insights for teams across the business.

• Building and maintaining dashboards and recurring reports that stakeholders in Ecommerce, Marketing, Product and CRM rely on day to day.

• Monitoring data quality and integrity, investigating anomalies and helping to resolve tracking issues before they affect business decisions.

• Collaborating with our specialist analytics agency on new tracking requirements, platform improvements and implementation projects.

• Supporting cross-functional teams with data that helps improve website conversion, member acquisition and revenue from upgrades and add-ons.

• Helping to build a connected view of customer behaviour across our website and mobile app.

• Contributing ideas for how we collect, report and use digital data more effectively as our analytics capability grows.

What we're looking for

• Hands-on experience using Google Analytics 4 (GA4) to analyse digital performance - this is essential.

• A solid understanding of digital analytics concepts including events, conversions, attribution and user journeys.

• The ability to work with data, spot trends and communicate findings clearly to both technical and non-technical colleagues.

• Strong attention to detail and a curious, investigative approach to data quality issues.

• Confidence managing multiple priorities and working at pace in a collaborative environment.

• Comfortable with Excel or Google Sheets for data analysis and manipulation.

Our commitment to inclusion

At The Gym Group we are committed to creating an inclusive environment where everyone feels welcome, valued and able to be themselves. We actively encourage applications from people of all backgrounds, experiences and identities. We believe a diverse team makes us stronger - and we want this to be a place where you can truly #BeYouWithUs.

Need assistance?

If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to or alternatively call the TGG Recruitment team on 0203 319 4838 and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that works for you as much as for us!

*Please note that we may close the application window early if we receive high levels of interest. If you're interested in applying please do so asap!

Your application may be reviewed by an AI tool to help assess your suitability based on the information you provide. Automated decision-making is never used - every application is reviewed and all decisions, including whether to progress your application, are made exclusively by a member of our recruitment team. Your data will be handled in accordance with our Privacy Policy and UK GDPR. If you have any questions about how your information is used, please contact