Social Media Graduate

SOCIAL MEDIA GRADUATE - LONDON HQ

As Social Media Graduate, you will support the day-to-day delivery of our social media and digital marketing activity, helping bring the brand to life across major social media platforms.

You’ll assist with content creation, campaign coordination, community management, and performance reporting, while gaining hands-on experience in a fast-paced hospitality and lifestyle environment. You’ll help ensure our content is engaging, on-brand, and aligned with wider marketing objectives, contributing ideas that support audience growth and strengthen brand awareness.

This role is ideal for a recent graduate with a passion for social media, content, and digital storytelling, who is looking to build a career in marketing and develop practical experience across both creative and analytical aspects of the function. This role is based at our London Bridge office 5 days a week.

THE STAGE IS SET

The stage is set for something different. We don’t run conventional hotels; we build places with character and intent.

What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach.

Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost.

This is our backdrop. We’re on an exciting journey step on stage and play your part.

THE WORK IN YOUR HANDS

Content Planning & Publishing

• Maintain content calendars across all platforms and brands.
• Coordinate scheduling and publishing, ensuring accuracy and timely delivery.
• Support captions, stories, short-form video briefs and assets in line with brand guidelines.
• Visit edyn properties as required to create on-location photography and short-form video for social channels.
• Liaise with internal teams and external partners to gather content and campaign information.

Community Management

• Monitor channels and respond to comments, messages, and guest interactions.
• Escalate service issues or sensitive conversations appropriately.
• Track sentiment and emerging trends, opportunities, or risks.
• Maintain a consistent brand tone across interactions.

Campaign & Influencer Support

• Support campaigns, partnerships and influencer collaborations.
• Assist with influencer outreach, coordination and tracking.
• Ensure assets and deliverables are received, reviewed and archived.
• Coordinate activity around openings, events and initiatives.

Performance Monitoring & Reporting

• Prepare weekly and monthly social reports.
• Track engagement, reach, follower growth, video performance and traffic.
• Identify top-performing content and insights for future planning.
• Maintain dashboards and campaign summaries.

Brand & Market Research

• Monitor competitors and trends across hospitality, travel and lifestyle.
• Research features, formats and audience behaviours.
• Share insights with the marketing team.
• Contribute content, campaign and engagement ideas for brand and commercial objectives.

Naturally this is not intended as an exhaustive list of duties. Other duties as reasonably required will form part of this job description.

THE FIRE YOU CARRY

• Self-motivated, organised, and outcome-focused, with a drive to deliver high-quality work and meet deadlines consistently.
• Strong written communication skills, with the ability to create clear, engaging, and brand-appropriate content across a range of digital channels.
• Good understanding of major social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• A creative mindset with an eye for visual content, trends, and digital storytelling.
• Excellent attention to detail, with the ability to manage multiple projects and competing deadlines in a fast-paced environment.
• An analytical approach, with the confidence to interpret social media performance data, identify insights, and suggest improvements.
• Confident using Microsoft Office; experience with social media scheduling, content management, and analytics tools

YOUR PROVEN TRACK

• First-class or Upper Second-Class Honours degree in Marketing, Digital Marketing, Communications, Media, or a related field.
• Previous internship, placement, freelance, or personal project experience in social media or digital marketing.
• Experience working within hospitality, travel or lifestyle brands.

WHAT WE LOOK FOR

We’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose.

If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact.