Club General Manager - Dubai, UAE

Club General Manager - Dubai, UAE

Introduction

We are looking for a passionate and results-driven Club General Manager (CGM) to lead our team and drive operational excellence across the club. If you are an inspiring leader with a strong customer focus, a talent for developing high-performing teams, and a proven ability to achieve business targets, we want to hear from you. This is an exciting opportunity to make a significant impact by enhancing member experiences, growing revenue, and delivering outstanding fitness and wellness solutions.

Job Description

Club General Manager (CGM) focuses on directing, promoting and coordinating the operations of the Club in a manner that will optimize the Club’s performance in Sales, Retention, Group Exercise and Personal Training. Responsible for improving the Club’s efficiency, achieving set budgets/revenue and delivering outstanding customer service. It is also the responsibility of a CGM to attract, recruit, develop, train and engage staff to achieve individual and club targets in line with the business goals of the company.

Operating With Excellence:

• Ensure Operating with Excellence through meeting the requirements as set out in the Club Operations manual and maintaining high scores through the quarterly Brand Standards Audits.
• Implementation and Execution of operational changes are in line with company standard and expectation both in terms of delivery and time lines.
• Club Maintenance is managed in accordance to Policy and through the use of the maintenance systems that are in place.
• Ensure Cleaning Standards through documented weekly checks and regular feedback to Service Contractor.
• Ensure Departments follow the Ways of Working as set by Head of Department.
• Ensure all Health & Safety requirements are duly completed

Member Experience:

• Liaise with all departments to support and maximize opportunities for net member movement.
• Maximize the tools provided by Fitness First including Let’s Get You Started, Active 8, GX timetable, My Zone, 6D and member events.
• Consistently achieve targeted Member Survey Score which includes the key KPI’s of Club Overall Experience, New Member welcome, Group Exercise, Gym Floor and Fitness Experience.
• Ensuring Brand compliance through implementation and management of the Member Journey.
• Live the Brand and promote the Core Values. Love what you do. Develop inter club challenges and participate in regular training courses.
• To support and participate in local community events.
• Manage and own the Retention focus in order to promote and achieve Net Gain targets.
• To meet with members requesting to cancel in order to retain the member or assist in the transfer of the membership to someone else.
• Own the Hey Manager process and contact members about their raised concerns/suggestions/complaints ensuring that members know that we care about them and the business.

Commercial Management:

• Must be able to analyze the P&L and make forecasts quarterly and annually.
• Manage all revenue lines to achieve annual revenue budget and like for like revenue growth.
• Achieve budgeted member movement in terms of sales and renewals ensuring that your club meets the dues lines on both POS and Membership Dues.
• Maximize the Personal Training model to achieve and exceed the Personal Training Revenue budget and like for like growth.
• Understand and influence membership yield and revenue yield to ensure sustainability within your club’s revenue model.
• Research and test new products to bring into the business and maximize all opportunities for Revenue growth.
• Build relationships with the surrounding Businesses in the immediate area in order to potentially attract Corporate Members.
• Receiving daily reports, analyzing and produce relevant action plan in line with Club and Company expectancy.
• Educate and develop your HODs with regards to achieving the Club and Company requirements and achieving set budgets.
• Prepare and present quarterly Financial Reviews on your performance and be able to justify current results as well as produce a Plan of Action and Focus Points for the next quarter.

Knowledge, Skills & Experience

Education

• Secondary Education – A level or equivalent

Advanced Qualification / Certification / Specialist Training

• Degree in Sports Management/Sports Science
• Coaching and Sports Qualifications REPS L2 or L3

Language

• English – Mandatory
• Arabic – Beginner / intermediate

Job Experience

• 3-5 years in the Fitness Industry and having worked in other departments of the business.
• At least 2 years’ experience as a Club General Manager