Regional Fundraising In Memoriam Officer

Do you haveexperience working within the In Memory sector, including audience engagement? Could you helpdevelop compelling stewardship journeys to deepen our supporter engagement and maximise retention?

Please make sure you read the following details carefully before making any applications.

About the role
We are recruiting for a Regional Fundraising In Memoriam Officer to join on a full-time basis, working 35 hours per week on a permanent contract. This is a home-based role, with occasional travel required for in-person team meetings and events.

This is an exciting new opportunity to join our team, as Regional Fundraising In Memoriam Officer you will lead the promotion and strategic development of our in-memory offering, Forget Me Not (FMN) Funds, to maximise sustainable income growth. By applying specialist knowledge and insight, you will expand reach and improve performance, embedding FMN Funds into everyday conversations with supporters.

You will also enable and empower colleagues across the wider team to effectively utilise this resource, supporting more families and friends as they experience grief as part of their dementia journey, while driving increased income. You will be developing and strengthening relationships with funeral directors to enhance stewardship of supporters who establish FMN Funds through this channel, as well as maximising the significant opportunities presented by offline funeral collections (FC).

In this role, you will be seen as the organisational expert in FMN Funds and Funeral Collections, driving income growth from this key stream by championing the offer across the organisation, ensuring it is widely understood, effectively delivered, and consistently optimised. You will develop compelling stewardship journeys to deepen supporter engagement, maximise retention, and ensure that all activity and messaging is culturally appropriate and relevant across all three nations.

Interviews for this role have been provisionally scheduled to take place via MS Teams on Monday 13th July.

About you
Joining us, youll have demonstrable experience working within the In Memory sector, including audience engagement. Youll combine this with your experience of marketing and communications, including working cross collaboratively to achieve desired outcomes and your experience managing day-to-day relationships with external agencies.

Crucially, youll be able to think strategically and monitor, collect and analyse data to make clear decisions and recommendations. Youll be proactive with the ability to use your initiative to drive an activity forward or solve problems.

What youll focus on: Acting as the point of contact and Trusted Expert for all FMN Fund and Funeral Collection activity for Regional Fundraising, and wider teams.
Ensuring all internal and external relationships are developed and maintained to deliver the best possible result, including agencies, suppliers, and our internal marketing and press teams; implementing improvements where required.
Championing the use of FMN Funds across the directorate, including Regional Fundraising.
Planning, developing and executing promotional campaigns for Alzheimers Society FMN funds, including warm and paid marketing.
Staying at the forefront of market trends, competitor products and the fundraising sector to drive improvements in the event participant experience.
Drafting compelling copy, ensuring that all communication is in line with strategic priorities around growth.

About Alzheimer's Society - who are we and whats our mission?
Dementia is the UKs biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimers Society, were the UKs leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.

Together with our supporters, were working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as part of a minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.

Our hiring process
We want you to bring your whole self to the process. Applications are anonymised until interview stage, and were happy to support any adjustments. Share your feedback via our candidate survey when applying to help us improve. We may close early if we receive high interest (with 48 hours notice). Some roles may require a DBS check as part of our safer recruitment commitment. Thinking about using AI during the recruitment process? we know this can be helpful in many ways but remember to include your personal and authentic self too. Your voice and experience are what really set you apart.

Giving back to you
At Alzheimers Society, we value our people and take a total reward approach to pay and benefits. Youll enjoy a generous double-matched pension scheme, 27 days annual leave (plus bank holidays and wellbeing days), and access to a free Health Shield Cash Plan, 24/7 EAP, Thrive mental wellbeing support, and virtual GP services. Our Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes, while our flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance. xwwtmva We also offer a free Will-writing service and long service awards to recognise your ongoing commitment.