- Role Purpose* * * The Marketing & Social Media Executive will play a pivotal part in supporting our brand growth and digital storytelling across multiple platforms, ensuring consistent delivery of world-class marketing that reflects our commitment to excellence, innovation, and guest experience. *Key Responsibilities* * Represent the voice of the guest by monitoring and responding to all social media comments, direct messages and reviews with professionalism and warmth. * Effectively plan social media posts to ensure we have a consistent schedule of market leading content. * Create and execute content for main channels including Instagram & Tiktok, both organic and paid. * Develop relationships with third parties - basic knowledge of influencer marketing and PR. * Uphold the values and culture of Permanently Unique Group, contributing to a positive, high-performing team. * Support the delivery of marketing campaigns and events that drive measurable revenue, reservations, and brand engagement across all brands and venues. * Work closely with the wider marketing team to align social and digital strategy with overall business objectives and financial performance. * Track and report on marketing ROl, highlighting opportunities to optimise spend and enhance commercial performance. * Support the implementation of an integrated social and communications strategy, ensuring marketing activities are delivered on time and to standard. * Shoot support.
Leading and supporting shoots including : writing shoot lists, creating mood boards, ordering props, styling and running. * Maintain an organised content management system, asset library, and campaign tracking documentation. * Produce monthly social reports analysing engagement, reach, and campaign effectiveness against agreed KPIs. * Assist with other time-sensitive or cross-functional marketing projects as needed within the wider team. * Develop and implement a rolling social content calendar for all brands across key channels - Instagram, * Work collaboratively with the people team to execute a Linkedin strategy in keeping with brand guidelines and tone of voice, promoting us as a best employer. * Manage day-to-day content scheduling, posting, and community engagement to strengthen brand presence and foster audience loyalty. * Create engaging, on-brand copy for digital platforms, newsletters, blogs, and the website, ensuring consistent tone of voice and storytelling. * Monitor trends, competitor activity, and emerging marketing and social media opportunities to keep Permanently Unique and it's brands at the forefront of the industry. * Champion the unique identities of Tattu, Fenix, and Louis through creative and consistent marketing content that reflects their individual aesthetics, culinary innovation, and guest experience. * Collaborate with the operations and creative teams to ensure promotional content aligns with seasonal menus events, and campaigns. * *Skills & Experience Required* * * * 1-3 years experience in a similar role, ideally within the hospitality industry. * Some knowledge of iPhone filming (UGC), CRM and Website support (wordpress) is required. * Excellent organisational and time management skills, with the ability to manage multiple projects. * Proficiency with content creation tools is preferred (Adobe Creative Suite, Canva, video editing software, etc.) * Knowledge of social media platforms, trends, and analytics. * Collaborative mindset with strong communication skills. * A passion for food, drink, culture, and storytelling.