Spendesk is a profitable, fast‑growing spend management platform pioneering the future of company spend. We’re building a world‑class GTM organisation and entering our next ambitious growth phase across Europe.
As Head of Growth Marketing, you'll report to the VP of Marketing and own the full growth marketing function — from paid acquisition and lifecycle to website, experimentation, and marketing ops. You'll lead a team of marketers and growth engineers, acting as a senior GTM leader with deep technical expertise, strong commercial instincts, and the executive presence to represent growth at the highest levels of the organisation.
Own the end‑to‑end demand generation engine, driving pipeline and revenue growth across key European markets. Develop a diversified channel strategy across paid social, paid search, and more — continuously optimising mix based on unit economics and ROI.
Lead and scale paid media channels (paid social, paid search) with a structured test‑and‑learn framework, maintaining CAC within agreed thresholds.
Own website performance and a CRO roadmap across UX, messaging, and technical performance — championing a culture of rigorous A/B testing and experimentation across the GTM org.
Design and run nurture programmes to drive both funnel conversion.
Lead our growth engineering capability and own the martech stack — including data infrastructure, attribution, and AI‑powered automation. Ensure all activity has clear tracking and measurement in place.
Own marketing operations end‑to‑end — CRM hygiene, lead routing, attribution, and sales handovers. Build a single source of truth for growth reporting trusted by the VP Marketing, CEO, and leadership team.
Build, lead, and develop a high‑performing team of marketers and growth engineers. Act as a key GTM leader — working closely with Sales, Product Marketing, and RevOps, and representing growth at executive level with clarity and commercial conviction.
Technically deep, commercially sharp — You understand how systems, data flows, and tooling work. You can architect attribution from scratch, hold your own with engineers, and make smart martech decisions — paired with strong commercial instincts and a clear ability to connect marketing to business outcomes.
Leadership & coaching credentials: 8+ years in growth or performance marketing in B2B SaaS, with a clear track record of scaling demand gen engines and developing high‑performing teams.
Executive presence and communication: Credible and clear in a room with senior leaders. You translate complex data into compelling narratives, make a case for investment, and understand what it means to be a strategic partner, not just a function head.
Scientific and rigorous: You build structured experimentation and prioritisation frameworks, with deep expertise in analytics and attribution. You run on data, not gut feel.
Martech & growth stack expertise: Demonstrated expertise across marketing automation, CRM, paid media, analytics tooling, AI‑powered workflows, and data infrastructure.
A collaborative GTM player: You've worked in tight partnership with Sales, Product Marketing, and RevOps. You design lead handovers and pipeline accountability that make the whole GTM machine run better.
At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.
#J-18808-LjbffrHead of Growth Marketing • Greater London, England, United Kingdom
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