Digital Paid Media Specialist

Digital Paid Media Specialist Newcastle-under-Lyme Are you looking to advance your career in digital marketing? We are currently recruiting for a Digital Paid Media Specialist to make a real impact within our growing E-Commerce team. This is an exciting opportunity to work at scale, manage high-value campaigns, and contribute to ambitious growth plans across the UK and Europe. The Opportunity Radwell is committed to rewarding and investing in our people, and we believe this must be reflected in our salaries and benefits. As our Digital Paid Media Specialist, you can expect: * A starting salary of £40,000 per annum * Discretionary bonus of up to 10%, based on company performance * A hybrid working policy (after initial training) * Fully funded professional memberships * Enhanced annual leave * Private Health/Medical Insurance * Life Insurance/Death in Service Insurance * Access to our benefits portal with a wide range of offerings from high street to local discounts! * A company passionate about wellbeing: 24/7 free health & wellbeing support through Medicash app and helpline, free counselling sessions and access to trained Mental Health First Aiders. * Free tea and coffee * Free on-site parking * Celebration of National Engagement Days such as Employee Appreciation Day and a company passionate about supporting charitable and community work. As Digital Paid Media Specialist, you will join a collaborative and high-performing marketing team where your work directly impacts online revenue and customer engagement across multiple European markets. The Role As Digital Paid Media Specialist, you will play a key role in the execution and optimisation of paid search and shopping campaigns across the UK and Europe. This is a hands-on, execution-focused role reporting to the Director of Paid Media, with the opportunity to contribute to strategy and scale campaigns at pace. Key responsibilities include: * Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Performance Max) * Supporting large-scale product advertising across a catalogue of millions of SKUs * Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement * Analysing complex performance data to identify optimisation opportunities and provide actionable insights * Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand * Maintaining and optimising product feeds in line with Google Merchant Center best practices * Supporting agency and vendor relationships through data insights and performance reporting * Implementing new tools, automation, and workflows to improve efficiency and scalability * Ensuring compliance with GDPR and regional data privacy requirements * Keeping up to date with industry trends, competitor activity, and new paid media opportunities About You Being proficient in paid media platforms and having a strong analytical mindset, you will bring your previous digital marketing experience to the role, meaning the in-depth training you receive from us will be bolstered by your own knowledge and experience. Furthermore, you will have: * Proven experience in digital marketing with hands‑on expertise in Google Ads and Microsoft Ads * Proven experience managing e‑commerce and Google Shopping campaigns * Proven experience managing international search campaigns * Strong analytical skills with the ability to interpret data and prioritise opportunities * Experience working with large budgets and complex campaign structures * Proficiency with Google Analytics and advanced spreadsheet skills (Excel, pivot tables) * Strong communication skills and the ability to collaborate cross‑functionally Desirable * Experience within electrical, automation, MRO, or parts-based industries * Experience using tools such as Google Merchant Center, SQL, or WhatConverts * Experience managing a high volume of SKUs (circa 100,000) * Bachelor’s degree in marketing, Business, or a related field About Radwell As the worlds leading provider of spare parts and repair solutions in industrial electronics, robotics, and automation, Radwell has been supporting our customers in maintaining their systems for more than 40 years. Thanks to our constantly growing stock of currently more than 35+ million parts globally, and decades of cooperation with well-known manufacturers, our customers benefit from comprehensive solutions and fast response times. With an international footprint, and headquarters in New Jersey, USA, our people work collaboratively across borders. To ensure we all thrive at Radwell, we constantly invest in our people and provide a safe, happy and rewarding workplace for each and every person. Other organisations may call this role Paid Media Specialist, PPC Specialist, Performance Marketing Specialist, Digital Marketing Specialist. Join Our Diverse Team Radwell International is an equal-opportunity employer and welcomes applications from candidates of all backgrounds. We believe that a diverse workforce is essential to our success and invite individuals who share our commitment to diversity and inclusion to join us in our mission to deliver innovative solutions and exceptional service to our customers worldwide. Inclusion is at the heart of everything we do at Radwell International. Come be a part of our diverse and dynamic team! J-18808-Ljbffr