Head of Digital Marketing & Performance

Overview

The Head of Digital Marketing & Performance is a senior leadership role with full accountability for LRQA’s digital marketing estate and tracking and reporting on performance across the entire LRQA marketing organisation. Operating with a high degree of independence, the postholder owns the strategy, delivery and continuous optimisation of four connected pillars: web (including an enterprise‑scale website built in Optimizely and its adjacent and connecting technologies); CRM, email marketing and automation; SEO and performance marketing; and analytics & performance. Each pillar is led by a dedicated manager reporting into this role, and the postholder additionally provides indirect supervision of a shared services hub of approximately five people delivering executional work across the digital estate. Combining strategic leadership with genuine technical depth, the postholder sets the direction for how LRQA acquires, engages and converts audiences digitally, makes independent decisions on platforms, investment and priorities, and is held accountable for the measurable performance of the channels and the team they lead. The role operates across a global stakeholder landscape, partnering with global and local marketing, commercial and business teams to translate business goals into digital outcomes.

Key Responsibilities

• Own the strategy, roadmap and performance of LRQA’s end‑to‑end digital marketing estate across all four pillars, holding full accountability for delivery, investment decisions and measurable commercial outcomes.
• Lead the web pillar, directing the management and continuous optimisation of an enterprise‑scale website built in Optimizely together with its adjacent and connecting technologies, ensuring a high‑performing, scalable and commercially effective digital presence.
• Lead the CRM, email marketing and automation pillar, owning the strategy and execution of lifecycle and nurture programmes, marketing automation and data‑driven engagement that supports acquisition, retention and conversion.
• Lead the SEO and performance marketing pillar, setting the strategy for organic visibility and paid media, and driving demand generation and measurable return on marketing investment across digital channels.
• Lead the analytics & performance pillar, establishing the measurement framework, reporting and insight capability that underpins decision‑making and demonstrates the commercial impact of digital marketing across the estate.
• Lead, develop and hold accountable the four pillar managers who report directly into the role, and their teams where applicable, building a high‑performing leadership team and setting clear objectives, standards and ways of working across the function.
• Provide indirect supervision of a shared services hub of approximately five people delivering executional work across the digital estate, ensuring quality, prioritisation and consistent delivery in support of all four pillars.
• Act as the senior point of accountability for digital marketing and overall marketing performance (digital and beyond) across a global stakeholder landscape, partnering with leadership, global and local marketing, commercial and business teams to align marketing activity with business priorities and resolve competing demands.
• Make independent decisions on digital strategy, technology selection, vendor and agency relationships, and budget allocation, exercising the judgement and authority expected of a senior leader operating with minimal oversight.
• Ensure the digital estate is governed effectively, with robust data, security, accessibility, compliance and quality standards applied consistently across web, CRM, performance marketing and analytics.
• Define and own the digital marketing performance framework, setting targets, monitoring results and taking accountability for continuous improvement and the delivery of measurable business value.

Direct Reports & Budget

Number of direct reports: 4‑6, plus indirect supervision of approximately five people.

Geographic area of impact: Global.

Size of budget: Accountable for the digital marketing & performance budget.

Key Stakeholders

Global and local marketing teams; commercial teams; business and sector teams.

Qualifications

• 10 years+ experience leading digital marketing at a senior level, including accountability for strategy, budget and team performance, ideally within a complex global or matrixed organisation.
• Deep, hands‑on understanding of enterprise web management, including content management systems at scale – experience with Optimizely (or a comparable enterprise CMS/DXP) and its adjacent and connecting technologies is essential.
• Strong technical command across CRM, email marketing and automation, SEO and paid performance marketing, and digital analytics, with the credibility to direct and challenge specialist managers in each area.
• Proven success building and leading teams that include other managers, with the ability to set direction, develop talent and hold a leadership team accountable for delivery.
• A strong performance and analytics orientation, with a track record of setting measurement frameworks, interpreting data and using insight to drive commercial outcomes and continuous improvement.
• The judgement and gravitas to operate independently and make high‑stakes decisions on strategy, technology and investment with minimal oversight.
• Excellent communication and stakeholder management skills, with the ability to influence and align global and local marketing, commercial and business stakeholders at senior levels.
• Experience in a B2B, professional services or assurance/certification environment, marketing complex services to global audiences.
• Experience establishing or running a shared services or centralised delivery model supporting multiple teams or markets.
• Degree‑level education in marketing, business or a related field, or equivalent professional experience.
• Familiarity with leading analytics, tag management and data visualisation tools (e.g., GA4, Google Tag Manager, Looker Studio, Power BI).
• Experience working in an agile environment and managing external agencies, vendors and technology partners.

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