Head of Brand – Household Electricals [£80-90K]

🚀 Head of Brand – Premium Water Softener Brand

Location: West of London/Hybrid

Ref: TP446826

• Lead brand strategy & execution for a market-leading water softener business undergoing significant growth and transformation
• Shape compelling integrated marketing campaigns across digital and off-line channels with a focus on driving sales
• Build and mentor a high-performing marketing team whilst managing creative agencies and brand budgets with clear focus on ROI
• Access a global network of marketing professionals across EMEA, the US and Globally, collaborating on localised brand platforms and category strategies
• Join a purpose-driven organisation committed to sustainability and making a measurable difference to consumers' lives

Are you looking for the next big marketing challenge? 🔥

Our client is a dynamic £50m+ UK business providing technologically-advanced water softening solutions to UK households. It is seeking a smart, ambitious strategic thinker to work alongside the senior team to lead its omnichannel marketing & growth strategies. Part of a $3bn US group, operating in over 90 markets worldwide with over multiple brands, the business has huge ambitions, and seeks a hands-on, data-driven marketing leader to take on this exciting remit with substantial growth potential in the UK. This is about accelerating a growth journey, with visibility, resources, and the autonomy to make a measurable difference.

As Head of Brand, you'll take ownership of brand & category strategy, leading the annual planning process and localising global brand platforms for the UK market. You'll drive integrated campaigns across digital and off-line channels, manage relationships with creative agencies, and monitor brand performance against key metrics. You'll be the internal brand champion, reporting on ROI and leading a small, collaborative marketing team.

📈 Brand Strategy Development

• Developing an effective marketing & brand strategy with a strong focus on digital & direct channels, to drive ambitious growth objectives.
• Leading the brand planning process: messaging, campaign calendar, target segmentation.
• Localising global platforms to fit the needs and ambitions of the UK business.
• Working with digital, social, creative and product stakeholders to ensure effective execution.
• Managing local creative agencies to ensure on-brand, high-quality deliverables.
• Defining and evolving a new brand retail outlet/hub strategy, ensuring customer locations bring the brand to life through distinctive customer experiences.
• Ensuring brand consistency across all customer touchpoints and internal departments.

📊 Driving Growth Through Insight and Performance Tracking

• Tracking performance KPIs (awareness, share, lead volume) and campaign effectiveness.
• Using insights & analytics to recommend strategy improvements and identify growth levers.
• Being the Voice of the Customer, leading local consumer research & analysis initiatives.
• Collaborating with Global and Centre of Excellence teams.

🎨 Creating and Delivering Integrated Marketing Campaigns

• Building collateral and messaging assets for new launches and commercial activations.
• Leading integrated creative plans & execution for digital, social, events and off-line channels.
• Using customer insight to shape the optimal Good/Better/Best product mix, balancing brand ambition, customer needs, and commercial performance.

👥 Supporting the Talent & Culture Agenda

• Leading and developing a team, driving a high performance and engagement culture

🎯 What you’ll need to bring to this Role

You're a well-rounded consumer marketer with a clear understanding of brand strategy and how it drives business performance. You combine strategic thinking with executional focus and brand passion, able to translate positioning and insights into marketing that resonates and performs. You bring both structure and creativity, and know how to connect the dots across channels, functions and teams. You're comfortable localising a global platform or building something from scratch when needed. You don't just 'follow a brief' but shape it to meet business goals.

What sets you apart is your ability to work cross-functionally with clarity and impact - aligning teams, shaping briefs, and ensuring consistency from idea to execution. You're comfortable navigating across functions and geographies, keeping the consumer at the centre of decisions.

• Robust experience managing well-known brands in a dynamic and fast-paced business environment. Your experience could have been gained in FMCG, electricals/electronics, home services, consumer healthcare or another branded product category.
• Exceptional strategic and analytical thinking skills, including brand positioning, strategy and architecture, able to define brand direction and translate it into actionable roadmaps.
• Strong track record of building and driving integrated campaigns that blend clear brand storytelling with ambitious performance objectives.
• Ideally experience in both structured and entrepreneurially-driven environments, with the ability to thrive in a "big start-up" culture: strategic but hands-on, agile but methodical.
• Commercially and financially astute with a focus on driveing growth, leads, revenue and ROI.
• Strong track record of managing multiple agency relationships and creative development, ensuring that you get the best out of their work.
• Deep understanding of digital channels and social media, and its role in driving consumers to engage with the brand.
• Experience of managing a team and building a high-performance culture.
• Resourceful and accountable, owning problems end-to-end, navigating ambiguity, and always following through.
• Driven to excellence, setting the bar high, thriving under pressure, and raising the game of those around you.

📧 How to Apply

If you are looking for a new and interesting challenge, with a passion for driving significant revenue growth, please send your CV to Adam Tarsh. adam@tarshpartnership.co.uk

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