Senior Ecommerce Director EMEA & APAC

This role owns the end-to-end eCommerce P&L, strategy and performance across EMEA & APAC, defining how ghd wins across digital channels including DTC, Amazon and key pure play partners.

Operating at the intersection of Marketing and Commercial, the Senior Director eCommerce ensures a seamless connection between brand demand generation, customer experience and online conversion, delivering profitable, scalable growth across all online channels.

With a particular focus on Amazon as a core strategic growth engine, this role leads EU4 Joint Business Planning and negotiations, defines the regional Amazon strategy, and builds a strong, aligned partnership with Amazon at a European level.

This is a critical leadership role within the region, accountable for building best-in-class eCommerce capabilities, defining the operating model across markets, and delivering consistent, high-performance execution at scale.

LOCATION

This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.

JOB ROLE AND RESPONSIBILITIES

• Own full eCommerce P&L across EMEA & APAC, including revenue, margin and profitability across DTC, Amazon and SEP channels
• Define and deliver the regional eCommerce growth strategy, aligned to overall business priorities
• Set and drive ambitious performance targets across all online channels and markets
• Lead forecasting, performance tracking and delivery against financial commitments

Amazon Leadership (Strategic Priority)

• Define and deliver Amazon as a core strategic growth engine across the region
• Lead EU4 Joint Business Planning (JBP) and negotiation strategy, including commercial terms, investment frameworks and growth commitments
• Own the Amazon P&L, including sell-in, sell-out, marketing investment and profitability
• Build and manage senior relationships with Amazon European leadership teams
• Drive alignment across markets to ensure a consistent and optimised Amazon operating model
• Lead key commercial moments (Prime, Peak, launches) with clear investment and execution strategies
• Define the channel role and strategy across DTC, Amazon and pure play partners
• Drive growth across strategic partners (e.g. Zalando, Notino) through clear commercial frameworks and operating models
• Partner with Commercial teams to ensure alignment on account strategy and distribution priorities
• Identify and scale pan-regional opportunities across online partners

Consumer Experience & Conversion Excellence

• Own the end-to-end digital consumer funnel: traffic, conversion, AOV and retention
• Partner with Marketing to ensure media and brand investment translates into online performance
• Drive best-in-class digital experience and content execution across all platforms
• Champion a data-led approach to optimisation, including CRO, trading and campaign performance

Market Leadership & Performance Governance

• Lead and hold markets accountable for eCommerce performance delivery
• Define clear KPIs, scorecards and performance frameworks across all channels
• Establish strong governance through regular performance reviews and action planning
• Identify risks and opportunities, ensuring rapid response and course correction

Capability & Operating Model

• Define and implement the eCommerce operating model across EMEA & APAC
• Build and scale best-in-class eCommerce and Amazon capabilities across markets
• Establish clear minimum standards of execution across all countries
• Identify capability gaps and lead talent, structure and capability development plans
• Create a strong regional eCommerce community, driving alignment, sharing and continuous improvement

Cross-functional Leadership

• Act as the key eCommerce leader partnering with Marketing, Commercial, Supply Chain and Global teams
• Ensure alignment between brand strategy, commercial priorities and digital execution
• Represent eCommerce agenda in regional leadership forums, including CEO / ManCom discussions

REQUIREMENTS

• Extensive experience in senior eCommerce leadership roles, with multi-country responsibility
• Proven track record of delivering high-growth eCommerce P&L performance
• Deep expertise in Amazon across EMEA, including negotiations and Joint Business Planning
• Strong commercial acumen with ability to translate data into clear strategic decisions
• Experience operating across DTC and marketplace ecosystems
• Proven ability to lead and develop high-performing, cross-functional teams
• Experience in beauty, consumer goods or premium durable categories preferred

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