Senior Email Marketing Officer

We are currently recruiting for a Senior Email Marketing Officer to join our Marketing team and play a key role in delivering and growing IRUK’s email and SMS marketing programme.

Based from our Waterloo Office, London (with hybrid working), this exciting opportunity will enable you to drive supporter engagement, develop impactful donor journeys and contribute towards increasing awareness, advocacy and fundraising income through effective direct marketing campaigns.

About the role:

The Senior Email Marketing Officer will be responsible for delivering and growing IRUK’s email and SMS marketing programme, managing campaigns from conception through to delivery and evaluation. The post holder will oversee email and SMS marketing platforms, develop supporter journeys and automated communications, drive audience engagement, and provide regular reporting and analysis to optimise campaign performance and maximise results.

Working closely with colleagues across Marketing, Fundraising, Data and Creative teams, you will help ensure campaign messages reach the right audiences through innovative and engaging communications that support IRUK’s mission and objectives.

About you:

You will be a highly organised and results-driven marketing professional with experience in email and SMS marketing, audience segmentation and campaign optimisation. You will be passionate about supporter engagement and motivated by using marketing to deliver meaningful impact.

You will ideally have:

• Strong understanding of the major technology-driven changes and trends affecting online media and digital advertising.

• Good understanding of KPI development, performance tracking, and campaign reporting.

• Demonstrable knowledge of email and SMS marketing, audience segmentation, supporter journeys, and marketing automation.

• Excellent written and verbal communication skills, with the ability to produce clear, concise, and engaging copy.

• Strong copy-editing and proofreading skills, with the ability to apply IRUK branding, tone of voice, and style guidelines consistently.

• Experience of delivering email marketing campaigns targeted towards British Muslim audiences.

• Proven experience of implementing email marketing programmes and automated customer journeys.

• Experience of developing and managing supporter segmentation strategies for marketing purposes.

• Experience of user journey mapping and creating engaging supporter stewardship and retention journeys.

• Hands-on experience using email marketing platforms, preferably Dotdigital.

• Experience of stakeholder and relationship management across multiple teams.

• Ability to create engaging email and SMS content and provide direction on associated design requirements.

• Good understanding of charity sector marketing and emerging digital marketing trends.

For the full Job Description, please click on the Documents tab

PLEASE NOTE: The vacancy closes at 23:59 on the deadline date.

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible!

Pre-employment Checks:

Any employment with Islamic Relief will be subject to the following checks:

• screening clearance

• Criminal records check

• proof of eligibility to live and work within the UK

• receipt of satisfactory references

Please note, for UK-based roles, we are only able to accept applications from candidates who are eligible to work in the UK. We are unable to progress applications which would require sponsorship.

Our values and commitment to safeguarding

IRW is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of children, young people, adults and beneficiaries with whom IRW engages. IRW expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.

The post holder will undertake the appropriate level of training and is responsible for ensuring that they understand and work within the safeguarding policies of the organisation.

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records checks. IRW also participates in the Inter Agency Misconduct Disclosure Scheme.

In line with this Scheme, we will request information from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment.

By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

Islamic Relief is an equal opportunities employer