Martech Manager

Job Description

Your team: You will join a highly collaborative team dedicated to delivering data-driven personalisation across our core brands. Our purpose is to enable editorial, marketing, and product teams to provide audiences with exceptional, tailored experiences across digital products and communications. Embedded within a brand team, you will work cross-functionally to unlock capabilities in content recommendations, next-best-action models, and churn prevention. You will report directly to the Senior Manager – Martech & Personalisation within our central data technology team.

Your role: As a brand-aligned Martech Manager, you will act as the vital bridge between our central data engine and iconic media brands, including The Times, The Sun, talkSPORT, and Virgin Radio. Embedded directly within a brand team, you will collaborate cross-functionally to turn complex customer data and AI capabilities into seamless, highly personalised user experiences that foster audience loyalty, boost engagement, and support business growth.

Day to day you will:

• Integrate into brand planning cycles to understand marketing workflows, editorial goals, and commercial objectives from the inside out.

• Identify friction points across the customer journey where personalisation, next-best-action models, or recommendation engines can elevate the user experience.

• Translate high-level business ideas into structured, high-impact product briefs and solution frameworks evaluated for strategic value, efficiency, and feasibility.

• Partner with brand product managers and internal tech teams to establish clear delivery timelines and balance capability backlogs.

• Enable customer-facing teams to easily activate central data tools, audience segmentation capabilities, and predictive models.

• Advocate for brand priorities with central technology leaders to shape the future personalisation roadmap.

What we're looking for from you:

• Digital & Media Background:Proven background working in digital consumer environments (such as media, subscriptions, or ad-supported platforms) with a solid understanding of how audience engagement drives growth.

• Martech & CDP Ecosystems: Hands-on experience using marketing technology tools and customer data platforms (CDPs) to execute audience segmentation and multi-channel campaigns.

• Personalisation & AI Knowledge: Clear understanding of how customer models work in practice, including recommendation engines, next-best-action logic, and churn modelling.

• Project Roadmap & Dependency Management:Strong organisational ability to manage cross-team dependencies and keep initiatives moving smoothly across central tech and brand squads.

• Data & Technical Literacy: Foundational understanding of complex data structures and SQL concepts to comfortably converse with technical teams and sense-check data flows.

• Collaborative Communication: Clear, approachable communication style with the talent to translate technical ideas into straightforward concepts for non-technical partners.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions

• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes

• ‘Bikes for Work’ and ‘Electric Car’ scheme

• Up to 60% discount on Harper Collins books

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access to wellbeing benefits such as EAP, physio/massage and counselling

• A generous pension scheme with employer contributions of up to 5%

• Wide range of training available, plus full LinkedIn Learning access

• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at careers@news.co.uk to discuss how we can support you to perform at your best.

About The Candidate

About The Company