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Experian
CRM Campaign Executive Salesforce Marketing CloudExperian • London, England, UK
CRM Campaign Executive Salesforce Marketing Cloud

CRM Campaign Executive Salesforce Marketing Cloud

Experian • London, England, UK
17 days ago
Job type
  • Full-time
Job description

Experian Consumer Services looking for a CRM Campaign Executive to join our D2C marketing function to help shape the future of customer engagement by crafting seamless customer journeys and delivering impactful campaigns.

This is a Hybrid London-based role (40% in the office) reporting to the Head of CRM Data & Operations

What Youll Do

  • Lead the end-to-end email deployment process from planning and execution to testing and delivery. You will ensure campaigns and triggered communications go out on time every time.
  • Design and execute multi-channel customer journeys using Salesforce Marketing Cloud (Journey Builder) you will align messaging across email SMS push notifications and more.
  • Champion customer-centricity by embedding fair treatment and regulatory compliance into every campaign.
  • Build and maintain responsive accessible HTML email templates with dynamic content using tools like Taxi for Email and Litmus for testing.
  • Continuously optimise campaigns through A/B testing performance analysis and actionable insights.
  • Be the subject matter expert on email best practices design trends and innovations in CRM and marketing automation.
  • Collaborate cross-functionally with creative data and product teams to deliver high-impact campaigns that drive engagement and conversion.

Qualifications :

  • Proven experience in CRM and B2C campaign management with a strong grasp of customer lifecycle marketing.
  • Hands-on experience with a CRM tool such as Salesforce Marketing Cloud Journey Builder and dynamic content.
  • Proficiency in HTML for email focused on design and accessibility
  • Data-drive you love using insights to improve targeting segmentation and performance.
  • Familiarity with tools like Taxi for Email Litmus and SFMC.
  • AI literacy


Additional Information :

Benefits include:-

  • Great compensation package and discretionary bonus plan
  • Core benefits include pension bupa healthcare sharesave scheme and more!
  • 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experians people first inclusive and purpose driven culture is multi award-winning; Worlds Best Workplaces 2025 (Fortune Global Top 25) Great Place To Work in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

Recruitment Fraud Awareness - Experians recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @ email address. Experian will never ask candidates to make any payment as part of an application interview assessment onboarding or recruitment process. To apply for roles or verify opportunities please visit Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here


Remote Work :

No


Employment Type :

Full-time


Experience: years
Vacancy: 1
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CRM Campaign Executive Salesforce Marketing Cloud • London, England, UK

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