Senior Marketing Manager - Head Office - Moorgate, London

Senior Marketing Manager - Head Office - Moorgate, London

Location: London (hybrid)
Reports to: Head of Marketing
Direct report: Marketing Executive
Brands: Honi Poke, Island Poke, Honi Sushi & virtual brands

About the role

We're one of the UK's fastest-growing poke and Japanese-inspired food groups, and we're looking for a Senior Marketing Manager to take our campaigns from idea to impact.

This is a hands-on, execution-focused role with a strong digital centre of gravity: shipping campaigns, growing our delivery platform performance, launching new stores and menus, and keeping every digital touchpoint sharp and on-brand.

If you like owning the numbers as much as the creative, and you're as comfortable in a Deliveroo back-office or a CMS as you are in a campaign brief, this one's for you.

What you'll do Digital ownership

• Own day-to-day website updates, online menu accuracy, and every digital brand touchpoint across all brands.
• Manage web/dev contractors on production, site updates, and platform integrations.
• Brief and manage design agencies, contractors and freelancers - quality-controlling creative output against concepts set by the Head of Marketing.

Aggregators & performance marketing

• Own day-to-day aggregator strategy and optimisation across Deliveroo, Uber Eats and Just Eat for all brands.
• Manage offers logic, ad spend, listings, imagery and menu performance - track ROI and drive growth through structured testing.
• Run paid social and CRM/email programmes, reporting performance against KPIs.

Loyalty & CRM

• Own delivery of the Honi Club loyalty programme - value proposition, rewards mechanic, data capture and launch.
• Drive day-to-day CRM, lifecycle and email execution.

Campaign delivery & activation

• Own end-to-end execution of integrated campaigns across all brands and the marketing calendar.
• Ensure consistent, high-quality execution across every customer touchpoint - in-store, digital, OOH and delivery.

New launches

• Lead delivery of new store openings, seasonal menu launches and grab-and-go relaunches.
• Build campaign playbooks and store/menu activation toolkits to systemise future launches.
• Deliver the catering proposition activation across customer-facing channels.

Reporting & optimisation

• Track campaign performance, sales uplift and footfall against agreed KPIs.
• Provide regular performance snapshots to the Head of Marketing and CEO.
• Spot and action quick wins across stores, channels and aggregators.

Who you are

Essential

• 5+ years in marketing with a clear digital and performance bias - ideally in hospitality, food & beverage, retail or a fast-moving consumer brand.
• Proven hands-on ownership of delivery aggregator platforms (Deliveroo, Uber Eats, Just Eat) - offers, listings, menu optimisation and paid placement.
• Strong paid social experience (Meta, TikTok) - you've built, run and optimised campaigns yourself, not just signed off on agency decks.
• Confident with CMS and website management (Webflow, WordPress, Shopify or similar) and comfortable directing developers without being one.
• CRM and email marketing execution experience (Klaviyo, Braze, Mailchimp or similar) - segmentation, lifecycle flows, automation.
• Fluent in the numbers: GA4, aggregator dashboards, campaign reporting.
• You can build a performance snapshot and explain what to do next.
• Excellent project manager - multiple brands, multiple deadlines, no dropped balls.
• A high standard for creative quality, and the ability to brief and push back on agencies to get there.

Nice to have

• Experience launching or running a loyalty programme or app.
• Multi-site or franchise brand experience.
• Working knowledge of design tools (Figma, Adobe CC) for reviewing and lightly amending assets.

How you work

• Bias to action - you'd rather ship, measure and iterate than polish forever.
• Commercially minded - every campaign ties back to sales.
• Comfortable with ambiguity and pace in a growing business.
• A generous manager - you'll have a Marketing Executive reporting to you and you'll want them to grow.

What we offer

• Competitive salary of up to £50,000 a year reviewed annually.
• Hybrid working - London office base, 4 days in the office and one day out.
• 30 days holiday including bank holidays, increasing with length of service.
• Free lunch every day and generous discount across all our brands for you and your friends and family.
• Private health insurance and access to our Employee Assistance Programme.
• Real ownership - this is a role with a broad remit and visible impact. You'll report into the Head of Marketing, and see your work land in stores within weeks.
• Growth - a genuine path as the group scales.
• A team that ships - small, senior, low-ego, and moving fast.