Social Media & Audience Growth Lead

Job Title: Social Media and Audience Growth Lead Location: Hybrid, with team collaboration at our Leeds office once a week on average Join the UKs Premier Parcel & Post Delivery Company Evri Group is one of the UKs biggest parcel delivery businesses, powered by our two core brands: Evri and Evri Premium (previously known as DHL eCommerce). With 12,000 colleagues, 30,000+ couriers and 8,000 vehicles, we deliver through our fast, flexible network of hubs, depots, delivery units and fulfilment centres. With over 50 years of experience, we deliver more than 1 billion parcels and 1 billion letters a year, supporting everyone from casual senders to major retailers across the UK and to 200+ global destinations. Our people are at the heart of everything we do. Were friendly, ambitious and diverse, united by a drive to deliver brilliant service. About the Role Were looking for a creative, commercially minded and digitally savvy Social MediaandAudience Growth Lead to drive the delivery of our social media strategy across the Evri Group. This is an exciting opportunity to take ownership of our social presence, content strategy and audience growth plans, helping to shape how one of the UKs best-known delivery brands connects with customers, colleagues and communities online. Leading on content planning, channel strategy and social listening, youll play a critical role in driving brand perception, engagement and growth across our digital channels. Working closely with colleagues across Communications, PR, Marketing and Customer Services, youll ensure our social activity supports wider business objectives while delivering content that resonates with our audiences. Youll also lead our influencer strategy, oversee paid social activity and use data-driven insights to identify opportunities that enhance sentiment and grow our online communities. What You Will Do * Lead the delivery of Evris social media strategy, ensuring alignment with wider business and communications objectives * Develop and maintain an engaging content pipeline designed to drive audience growth, engagement and positive brand sentiment * Oversee content planning, channel management and social media tone of voice across all platforms * Identify the most effective digital channels, content formats and opportunities to maximise reach and impact * Act as a trusted advisor to stakeholders across the business, providing strategic guidance on social media activity and campaign delivery * Lead the development and execution of our influencer strategy, identifying opportunities, managing relationships and delivering measurable results * Develop recommendations for paid social investment that support audience growth and sentiment improvement * Manage agency relationships, ensuring activity is aligned to organisational goals and delivers value for investment * Utilise social listening and monitoring tools to identify trends, opportunities and potential reputational risks * Work closely with Customer Services teams to support community management and embed our social tone of voice strategy * Support and participate in content creation activities, including filming, editing and producing content for social channels * Track, analyse and report on channel performance, audience growth and content effectiveness, driving continuous improvement * Champion new technologies, emerging trends and innovative content formats to keep our social channels relevant and engaging * Travel to other sites to support key business moments and events What We Are Looking For * Degree qualified in Communications, Marketing, PR or a related discipline * CIPR membership or professional development in communications would be advantageous * Proven experience in social media, corporate communications, PR or a related field * Strong track record of creating engaging social content and delivering audience growth strategies * Experience working with influencers, talent or media partners * Strong understanding of social media platforms, audience behaviours and emerging digital trends * Experience managing agencies, external suppliers and campaign budgets * Knowledge of social listening, performance analysis and communications measurement * Strong copywriting, editing and storytelling skills * Experience creating, filming and editing content for social media platforms * Proficiency with Canva and content creation tools, with experience using AI solutions such as Copilot to enhance content development * Understanding of paid social media strategy and campaign management * Strong commercial awareness and a results-driven mindset * Excellent stakeholder management skills with the ability to influence and challenge confidently * Highly organised, adaptable and able to manage multiple priorities at pace * Passion for creating accessible, engaging and audience-focused content * Full driving licence and access to a vehicle would be beneficial to support content creation across the network What We Can Offer You * Hybrid working with flexibility between home and our Morley office * The opportunity to shape and grow the social presence of one of the UKs leading delivery businesses * Ownership of high-profile social media campaigns and audience growth initiatives * Exposure to senior stakeholders across the organisation * A collaborative and creative Communications and Brand team environment * Career development opportunities within a fast-growing and ambitious business * Competitive salary, benefits and wellbeing support * The chance to make a genuine impact on brand perception and customer engagement We Are Evri — Where Everyone Is Welcome Were committed to building an inclusive, diverse workplace where everyone can thrive. We celebrate individuality, encourage creativity and support people to be their authentic selves. Were excited for the future and the opportunities ahead. If youre passionate about social media, audience engagement and creating content that makes an impact, wed love to hear from you. J-18808-Ljbffr