Marketing Manager - Business Partners

Experience
more with St Austell Brewery as a Marketing Manager working with our business
partners..

For
over 175 years, St Austell Brewery has been crafting quality beers, running
award-winning pubs and serving communities across the South West. Today, we're
a leading brewing, hospitality and drinks wholesale business, united by a
shared purpose: brewing great experiences for generations to come. Through
our commitment to sustainability and forming strong partnerships, we're helping
to protect the people, places and communities that make our region special.

In this is a busy and
varied role you'll combine commercial thinking with creative marketing,
supporting Business Partners through scalable marketing activity, training, digital marketing
guidance and operational recommendations. You'll also play a key role in
promoting our pub estate to prospective Business Partners and championing the
value of our leased and tenanted business across the wider organisation.

Working closely with
Business Development Managers and spending time in trade, you’ll develop a deep
understanding of our diverse pub estate, identifying opportunities to drive
footfall, sales, guest acquisition and loyalty.

Key Responsibilities

• Supporting BPs on site visits by providing guidance on drinks ranging,
  menu performance and key guest touchpoints to drive conversion.
• Partner with Business
  Development Managers and Business Partners to identify growth
  opportunities and deliver insight-led marketing support that drives
  footfall, sales and guest loyalty.


• Build strong relationships
  across the estate through regular engagement, site visits and marketing
  guidance.


• Develop and manage scalable
  marketing toolkits, campaigns, resources and training that help Business
  Partners market their businesses effectively.


• Lead the development of
  digital marketing capability, supporting Business Partners to maximise
  websites, social media, CRM and other digital channels.


• Create engaging
  communications, including newsletters, PR opportunities and social content
  that support Business Partner engagement and recruitment.


• Provide marketing support for
  CAPEX projects, trade events, promotional activity and Business Partner
  recruitment.


• Translate guest, market and
  competitor insights into practical recommendations that support commercial
  growth.


• Work collaboratively with
  operational teams, brand partners and internal stakeholders to share best
  practice and maximise opportunities across the estate.


• Manage and maintain key
  Business Partner marketing platforms, content and estate photography.

About You

• Proven experience in
  marketing, with knowledge of both traditional and digital channels.


• Excellent leadership and
  communication skills.


• Comfortable engaging with a
  wide stakeholder network, including Business Partners, Business
  Development Managers, finance teams and third party brand owners.


• Organised and methodical


• Experience supporting the
  creation and delivery of marketing campaigns across a range of online and
  offline channels.


• Proven experience developing
  and helping implement marketing and brand plans.


• Strong copywriting and
  storytelling skills.


• Proactive with the energy to
  inspire others.


• A problem solver with strong
  personal drive.


• Able to manage multiple
  projects simultaneously.


• Confident building
  relationships, influencing others and sharing expertise.


• Passionate about hospitality
  and the Great British pub.

What we offer in return:

• Company bonus scheme


• 30% discount on food &
  drink within our managed pubs


• 30% off in our Visitors Centre
  shop including brands like Yeti, St. Eval, Atlantic blankets


• 50% discount on accommodation
  within the managed estate


• Fantastic training &
  career development opportunities


• Pension Scheme - 4% Employee
  and Employer or increase to 5%


• Cycle to work scheme


• Westfield Health cash plan –
  Claim money back for Dental, Eye Care, Physio etc.


• Westfield Rewards – Shopping
  rewards


• Have a voice in shaping our
  workplace through employee-led forums and working groups, influencing
  policies, and initiatives


• Access to Thrive, our learning platform
  packed with training, resources and development opportunities,


• Clear career pathways designed
  to help you grow