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BYD Europe
Aftersales Community Management SpecialistBYD Europe • Uxbridge, England, United Kingdom
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Aftersales Community Management Specialist

Aftersales Community Management Specialist

BYD Europe • Uxbridge, England, United Kingdom
30+ days ago
Job type
  • Full-time
Job description

About the role

We are looking for a proactive Community Management Specialist to drive the growth and engagement of our UK user community through localized content, campaigns, and events. Working closely with cross-functional teams, you will help strengthen user relationships, enhance community experience, and support ongoing engagement and retention initiatives across the UK market.

Work location: Uxbridge, London

Main Tasks and responsibilities:

Community Growth & Engagement

  • Develop and execute community growth strategies tailored to the UK market

  • Drive user engagement through campaigns, discussions, and interactive content

  • Identify and nurture key users (KOLs, active contributors, brand advocates)

Content Planning & Management

  • Plan and publish high-quality, localized content (posts, topics, campaigns)

  • Moderate user-generated content to ensure quality and compliance

  • Identify trending topics and align content with user interests

Campaign & Event Execution

  • Plan and execute online and offline campaigns (e.g., test drive events, meetups)

  • Collaborate with marketing and after-sales teams to launch engagement initiatives

  • Support offline activities such as vehicle showcases and community events

Data & Insights

  • Monitor community performance metrics (engagement, retention, growth)

  • Analyze user behavior and optimize content and operations strategies

  • Provide regular reports and actionable insights

Skills, Qualifications, and Experience Required:

  • Bachelor’s degree or above

  • 3+ years experience in community operations, social media, or content marketing

  • Strong understanding of digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)

  • Passion for automotive industry (EV knowledge is a plus)

  • Excellent English communication and copywriting skills

  • Strong sense of ownership and execution

  • Strong understanding of the UK market, including local user behavior, culture, and digital trends

  • Proven experience in localized community operations and user engagement strategies

We offer:

  • Performance and experience based competitive remuneration

  • 25 holidays + public holidays

  • Scottish Widow workplace pension

  • Private healthcare

  • Commute allowance

  • Salary sacrifice car scheme

  • Department & company wide teambuilding events.

  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy

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Aftersales Community Management Specialist • Uxbridge, England, United Kingdom

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