Director, Field Marketing EMEA

The Team The Role

The Director Field Marketing EMEA is a hands-on field marketing role owning the in-person and account-based programes that drive pipeline across EMEA. Youll sit within a lean team of three reporting to the Senior Director Demand Generation EMEA and youll be building and executing programes yourself and love doing so.

Were looking for someone who is genuinely embedded in the European product and tech community knows what moves and influences SAAS buyers in our key markets (UK DACH France Nordics and the Netherlands) and can connect every field investment to a commercial outcome.

This role is a hybrid position based 3 days per week in our London office.

What this looks like day-to-day

• Owning the end-to-end EMEA field marketing calendar regional events roadshows conference activations and hosted programmes built for European buyers
• Leading field programmes with particular depth in French and DACH markets from concept through to post-event pipeline attribution
• Partnering closely with EMEA Sales to ensure every field investment is tied to account-level pipeline goals
• Designing and delivering executive programmes for every Pendo leadership visit to the region pipeline dinners roundtables customer engagements
• Owning EMEA customer stories and connecting them to field moments campaigns and Pendos broader content pipeline
• Executing co-marketing programmes with regional partners resellers and SIs
• Building and maintaining a visible credible presence for Pendo across the European B2B tech and product community

Who You Are

Beyond the qualifications we hire through a specific lens. These arent buzzwords; theyre the things well actually look for in how you talk about your work.

Youre a builder not a maintainer.
Youre most energized when there isnt a clear path yet and you get to define it. You dont wait for direction; you identify gaps shape solutions and drive them forward. At Pendo you dont just follow instructions; you operate as strategic advisors influencing decisions guiding stakeholders and elevating how we work.

Youre AI-curious - genuinely.
Youre not using AI tools occasionally. Youre rewiring how you work around them. Youre faster sharper and more prolific because of it and you bring that energy to everything how you approach your work how you prep how you communicate how you think. We want someone who sees AI as a multiplier not a shortcut.

Must-haves

• 6 years of B2B SaaS marketing experience with significant depth in field marketing events or ABM
• Hands-on field programme experience across multiple EMEA markets youve executed directly not just managed agencies doing the work
• Demonstrated depth in European markets; understanding of local buyers events landscapes and community dynamics
• A track record of connecting field activity to pipeline outcomes not just delivering well-run events
• Experience working in or with a US-headquartered company comfortable influencing without authority
• Proven ability to deliver in lean environments with a high degree of autonomy
• Resourceful and self-directed in a team of three you move without being told to
• Strong communicator across cultures languages and seniority levels
• Fluency in French or German would be preferred

About Pendo

Pendo was founded in 2013 by former product managers who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve societys experience with software. Come join one of the fastest-growing startups supported by best-in-class institutions like Battery Ventures Salesforce Ventures Spark Capital and Meritech.

Pendo Core Values: Bias to Act Hone Your Craft The Team is Pendo and Maniacal Focus.

Location: Pendo is a hybrid -office 3 days per week unless designated remote.

Compensation: Our salary ranges are based on paying competitively for our size and industry and are one part of many compensation benefits and other reward opportunities we provide.

The expected salary range for this role to be performed in London UK is 106500 -% Bonus RSUs.

Benefits: Comprehensive top-tier coverage including medical dental and life insurance combined with pension match equity and high-value lifestyle perks.

EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds experiences abilities and perspectives.

Accessibility: Pendo is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process please send a request to: All requests for accommodations are treated discreetly and confidentially as practical and permitted by law.

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Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 106500 - 128000