Global Products and Partnerships Director

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

This role is withinThe Goat Agency a leading brand within WPP Media where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide we create ambitious influencer programmes from tactical activations to long-term partnerships designed to drive awarenessengagementand conversions across the full marketing funnel.

Role Overview:

You will sit between product partnerships and client teams. Your focus will be to package and scale Goats influencer and social offerings for the UK market and to build the partner ecosystem that powers them. If you enjoy turning business challenges into product innovations building strategic partnerships and helping sales and client teams win this role is for you.

Key Responsibilities:

Product and Offering Development

• Own the UK product roadmap for influencer and social offerings focused on facilitation launch and ongoing impact.
• Work with the Head of Product to turn client needs sales feedback and market insights into clear product packages and services.
• Define and update commercial positioning and packaging for key offerings.
• Create product one-pagers playbooks and sales enablement materials.
• Work with Client Solutions Strategy Operations and Data to make sure offerings are deliverable scalable and profitable.

Partnerships Management

• Identify and prioritize key partners in-market. Examples include social platforms creator and affiliate tools measurement providers data partners and talent networks.
• Manage partner relationships to secure access betas co-selling and co-marketing opportunities.
• Build excellent relationships with platform and tech partners to understand new formats tools and opportunities that Goat can turn into products.
• Set up simple frameworks for partner onboarding performance tracking reviews and implementation management.

Go-to-market and Commercial Support

• Work with Growth Client Solutions and the Account Management Team to embed products and partnerships into pitches and RFP responses.
• Develop narratives case studies and POVs that explain how our offerings and partner integrations drive results.
• Join key client meetings as a product and partnerships expert when needed.
• Track adoption revenue and performance of products and partnerships and recommend improvements.

Market and Competitive Insight

• Monitor social platforms creator economy trends ad tech and competitor offerings.
• Share regular insight and recommendations with senior leadership on where to build partner or refine.
• Help with internal training and simple thought leadership materials that keep teams informed.

Skills and Competencies:

• 5 years of experience in product management partnerships business development or strategy in marketing advertising ad tech social platforms or the creator economy.
• Strong understanding of social and influencer marketing including platforms creators and measurement.
• Proven experience creating and launching productized services or packages ideally in an agency or B2B environment.
• Experience building and managing strategic partnerships with platforms tech vendors or data providers.
• Strong commercial skills. Comfortable thinking about pricing margins and how offerings drive revenue.
• Excellent organization and time management with the ability to handle multiple workstreams.
• Clear written and verbal communication skills and confidence presenting to senior stakeholders.
• Proficiency with tools such as HubSpot or another CRM Microsoft Suite and Google Workspace.

Life at WPP Media & Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1